Position
Rooted in authentic Italian heritage, we believe in making life’s simplest moments truly exceptional.
Our Maison’s story began in Parma in 1916. Today, our vibrant culture continues to bring refined Italianity to the world through quality, sophistication, and creativity.
Driven by collaboration and a strong sense of community, our Maison offers the freedom to learn, grow, and evolve. It’s a place to refine your craft in a creative environment and to shape your own path with autonomy and care.
Acqua di Parma, where timeless craft meets vibrant spirit.
Job responsibilities
The Marketing Manager France plays a key operational role in ensuring the flawless execution of Acqua di Parma’s marketing activities in the French market, coordinating local initiatives across different channels. While the overall strategy is defined by the Global Marketing Team, this position focuses on the implementation and coordination of all local marketing initiatives (PR, digital, visual merchandising, trade marketing, CRM, retail activation).
The key responsibilities are:
Marketing Implementation : Execute the brand's marketing plan in France, coordinating activations and monitoring performance.
PR \& Communications : Manage PR agency relations ensuring consistent brand positioning in all media touchpoints; oversee events and collaborations to enhance brand desirability.
Digital, CRM \& Media : Coordinate digital activities with the global team, ensuring accurate adaptation and localization, and deploy the CRM and clienteling strategy in the market.
Visual Merchandising \& Retail activation : Oversee visual merchandising in retail environments and manage all retail activations, pop-ups, and point-of-sale animations.
Budget \& Forecasting : Manage the marketing budget, ensuring accurate forecasting allocation, and reporting. Oversee product forecasts and launches in close collaboration with supply chain and sales teams.
Cross-Functional Collaboration: Work with global and local teams to ensure coordinated activities and consistent implementation of priorities.
Profile
Master’s degree in Marketing, Business, or related field.
Proven experience in marketing and project management, ideally within the luxury, fragrance, or beauty industry in the French market.
Excellent organizational skills, with the ability to manage multiple projects and deadlines simultaneously.
Native-level French and fluent English are essential. Italian is a plus.
Proficiency in Microsoft Office Suite.
Excellent communication and interpersonal skills.
Strong brand sensitivity and aesthetic awareness.
Proactive, dynamic, and results-driven.
Passion for the world of luxury, fragrance, and Italian craftsmanship.
ACQUA DI PARMA
MAISON
Acqua di Parma, the epitome of Italian sophistication, continues a century-long legacy, intertwining traditional craftsmanship with modern artistry. Incepted by Colonia, the Maison’s hallmark fragrance, through the vision of baron Carlo Magnani, Acqua di Parma is the essence of an attitude that embodies a dynamic, modern, and original lifestyle. Made for the personal use of the baron and a small circle of loved ones, the original composition is an open invitation to those seeking a modern Arte di Vivere, a life of vibrance and luminescence.
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