Product Manager (Western Canada)
Our Client is seeking a results-driven
Product Manager
to lead their Panels business (sheet goods, specialty panels, and
wood-based products)
across Western Canada. This role is strategic and highly visible, with direct impact on growth, vendor partnerships, and long-term market positioning.
The Opportunity
This is more than a sales role — it’s about
owning a territory and shaping its future
. You’ll be responsible for driving revenue, building client and vendor relationships, and ensuring our client’s panels portfolio remains competitive and innovative. The position reports to the Western Region General Manager and requires close collaboration with sales, distribution, and operations teams.
Responsibilities
Develop a
deep technical knowledge
of products, vendors, and applications to become a trusted resource for customers
Drive new client acquisition
by identifying, pursuing, and securing new business opportunities across Western Canada
Strengthen and expand
relationships with existing accounts
, ensuring long-term loyalty and sustainable growth
Identify, evaluate, and integrate
new vendors and product lines
to expand the portfolio and maintain a competitive edge
Build and execute
territory growth strategies
, aligning sales initiatives with overall business objectives
Collaborate with internal teams in sales, distribution, and operations to deliver seamless service and maximize customer satisfaction
Monitor and analyze
market trends, competitor activity, and client needs
to shape strategy and pricing decisions
Represent the company at
trade shows, industry associations, and client events
, reinforcing market presence and brand reputation
Provide consistent reporting on
sales performance, pipeline development, and market opportunities
to senior leadership
Demonstrate strong
autonomy, initiative, and accountability
to achieve measurable results with minimal supervision
First 3–6 Months
Gain a full understanding of the structure, products, vendors, and inventory.
Quickly build strong technical knowledge of product lines.
Identify new vendors and ensure competitive product selection.
What We’re Looking For
We’re seeking a professional who combines technical acumen with commercial drive.
Industry Experience:
Panels, wood products, or related distribution environment
Sales Background:
Proven track record in territory development and business growth
Skills:
Ability to understand product applications, strong communication and relationship-building, comfortable with Salesforce and Microsoft Office
Mindset:
Independent, proactive, results-oriented, able to thrive in a fast-paced, on-site role
Education:
High school diploma minimum; post-secondary in business, sales, or procurement an asset
Compensation \& Requirements
Competitive Base Salary
Bonus: 25% annual performance incentive
Car Allowance: CAD $1,000/month
Travel: Frequent within Western Canada, quarterly out-of-province