Storefront Engineer – Shopify
UK \| Hybrid \| Full-time \| £45–50k DOE
The Role
The Storefront Engineer will take ownership of the company’s Shopify storefront and work closely with the Growth team on feature development, conversion rate optimisation (CRO) experiments and improvements to the underlying codebase.
This role suits someone who enjoys identifying opportunities to improve performance, testing new ideas and contributing to growth initiatives rather than simply executing tasks. There will be significant scope to influence storefront performance, architecture and experimentation processes.
Working Approach
The company treats its storefront as a product and runs continuous experiments to improve performance and conversion. Engineering and Growth collaborate closely to launch ideas quickly, measure their impact and iterate.
Key Responsibilities
Own and develop the front end of the Shopify storefront, building and deploying new features.
Collaborate with the Growth team to design, implement and analyse CRO experiments including A/B tests, landing page variations and funnel improvements.
Implement and maintain analytics tracking to measure marketing and experiment performance across the funnel.
Translate design and growth concepts into high-quality front-end experiences.
Continuously optimise performance and page speed with a focus on Core Web Vitals.
Explore AI-assisted development tools and automation platforms to improve development workflows and support marketing automation.
Contribute ideas for experiments, improvements and new features that could drive conversion and growth.
Maintain clean, scalable front-end code and contribute to improving the overall codebase.
Potential Projects (First 6–12 Months)
Deliver custom website features designed to improve conversion rates
Develop landing page frameworks to enable faster experimentation
Improve storefront performance, SEO and page speed
Expand analytics tracking across the customer journey
Reduce reliance on third-party apps by building lightweight internal solutions
Candidate Requirements
2–4 years of experience building production front-end web applications, ideally within ecommerce or direct-to-consumer environments
Shopify experience is preferred, although strong front-end developers willing to learn the Shopify ecosystem and Liquid are encouraged to apply
Strong foundations in HTML, CSS and JavaScript, with experience working in Git-based workflows
Experience implementing or contributing to CRO experiments and testing backlogs
Interest in AI development tools and automation within development workflows
Strong attention to detail and good instincts for UX and conversion optimisation
Comfortable working in a collaborative, fast-moving environment where engineering and growth teams work closely together
Desirable Experience
Experience with HubSpot and other DTC martech tools.
Exposure to Tracklution and event-based analytics setups.
Experience with marketing automation or no-code / low-code tooling
Personal interest in design-led consumer brands, culture or lifestyle products
Working Arrangements
Hybrid working is supported, with team members typically expected to spend 2-3 days per week in the office to collaborate closely with colleagues and gain insight into customer behaviour and feedback.
Package
£45,000–£50,000 depending on experience
Company pension
25 days holiday plus bank holidays
Staff product discount
Equity package
Opportunity to contribute to the growth of a premium consumer brand
Diversity \& Inclusion
The client is committed to building a diverse and inclusive workforce and welcomes applications from individuals of all backgrounds. All qualified applicants will receive consideration regardless of race, religion, gender identity, sexual orientation, disability, age or background.