Senior Product Manager – Social Platforms
As the
Senior Product Manager – Social Platforms
, you will define and lead the vision, strategy, and execution of our technology ecosystem that powers social and influencer programs. In this role, you’ll collaborate closely with
Marketing, Engineering, and cross-functional partners
to build scalable, innovative platforms that amplify our brand storytelling across
Influencer, Affiliate, Local Social, and Ambassador
channels.
Key Responsibilities
Develop and execute the
long-term product vision and strategy
for social platforms, identifying new opportunities through market research, competitive insights, and stakeholder collaboration.
Own the product roadmap and backlog
, translating business needs into clear requirements and using data and user insights to prioritize development.
Transform customer and business insights into
actionable goals
, define
KPIs and success metrics
, and ensure alignment with strategic objectives.
Track and report on
adoption, engagement, and ROI
of existing and new social products, including tools like
My Local Social
, as well as Influencer, Affiliate, and Creator platforms.
Partner with
engineering, marketing, and other business units
to deliver seamless, integrated solutions that drive growth, enhance customer engagement, and strengthen brand trust.
Lead the
adoption and integration of emerging AI technologies
to enhance automation, personalization, and scalability across platforms.
Continuously
prioritize and optimize social initiatives
across all channels to maximize business value and user impact.
Qualifications
Bachelor’s degree required;
MBA or advanced degree preferred
.
5+ years of experience
in product management, ideally within
digital marketing, social commerce, or customer engagement platforms
.
Deep understanding of
Agile methodologies
, including backlog management, sprint planning, and iterative development.
Strong
analytical mindset
with proven experience in data-driven decision-making and performance tracking.
Excellent
communication and stakeholder management skills
, with the ability to translate complex ideas across technical and non-technical teams.
Demonstrated success in
launching and scaling platform products
from concept to market.
Experience collaborating across
engineering, marketing, privacy, and legal
functions.
Ability to
navigate a fast-paced, matrixed organization
and manage competing priorities effectively.
Strong grasp of
social media ecosystems
,
creator/influencer tools
, and
affiliate marketing platforms
.