Brand Manager – Oncology Lung Cancer (m/w/d)
Do you have expertise in, and passion for Brand Management and Oncology treatments? Would you like to apply your expertise to impact the Lung Cancer portfolio in a company that follows science and turns ideas into life-changing medicines? Then AstraZeneca might be the one for you!
Business Area Join a place that’s working to fundamentally change the way cancer is treated. Evolving to an outcomes-based model – we go beyond treatment to shape the cancer care environment and transform the whole patient experience. We work holistically, from early diagnosis to survivorship, ensuring no patient is left behind. Each of us believes that by delivering earlier stage interventions with curative possibilities and championing the development of precision combinations, we can transform the lives of patients living with cancer across the world with the ambition to eliminate cancer as a cause of death.
What you’ll do As Brand Manager Lung Cancer, you will drive the commercialization of assigned brands in Austria by developing and implementing the marketing strategy and operational marketing mix and tactics to achieve the brand ambition by delivering budgeted or above sales growth. In this role you will be an integral part of a powerful cross-functional team driving brands and launches of new products based on growth of our lung cancer portfolio, including enabling adoption of relevant diagnostics/biomarkers to support precision treatment.
Other responsibilities will include:
Brand advocacy: Advocate for and drive the brand amongst office and field colleagues in a cross functional manner as well as external customers to ensure the Brand Plan delivers essential short-term growth and long-term brand success.
Strategy localization: Align the global strategic brand plans with local customer \& market insights to develop tailored and successful local brand strategy, brand messages and tactical plans.
Omnichannel execution: Maximize the full use of all commercial/medical channels by developing brand materials (digital/print) and activities through cross-functional collaboration.
Insights embedding: Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback (market research reports, promotional analysis, customer and field insights) with quantitative data sources and reports.
Market expertise: Be the product, competitor and market expert of assigned brands/indications, including evolving lung cancer standards of care and biomarker landscapes.
Adaptive planning: Pro-actively adapt the Brand Plan to the continuously changing environment to maximize brand potential.
Field partnership: Liaise very closely with the sales team to receive market and customer feedback, embed campaigns, and provide brand vision and leadership; ensure full understanding of the rationale and insights that underpin campaigns, messages and marketing actions and how field input was used in material development.
Budget ownership: Responsible for budget of assigned brand(s).
Experience:
Managing complex projects
Proven brand management experience
Education: University degree in Natural Science, Business or related
Languages: Fluent German and English
At least 1–2 years in a similar role in a multinational matrix company in the pharmaceuticals industry
Experience in specialty care/hospital products
Experience in Insight/Market Research \& brand forecasting
Planning and thinking strategically
Business \& financial understanding
Commercial awareness
Excellent project management skills
Desirable for the role:
Strong team player who loves to drive projects in a high performing team environment
Previous Lung Cancer/Oncology/Pharma experience
Experience in launching new pharma products in a competitive market
Knowledge of the Austrian Healthcare environment
Experience with diagnostic/biomarker integration and test adoption in oncology
We offer
Base salary for this position starting from €81,964 per year (full-time basis)
Participation in company success through bonus payments
Company car options
Extensive social benefits, including company pension and additional insurance
Flexible working hours with the option for hybrid work
Individual development opportunities
Environmentally conscious company aiming to be climate-neutral by 2025
Join AstraZeneca where innovation meets ambition! Our globally-renowned team is driving rapid business growth with entrepreneurial thinking. We are committed to changing the practice of medicine by generating compelling medical evidence that transforms cancer treatment. Collaborate with experts across the industry to create impactful solutions that redefine patient care. Our culture fosters openness, transparency, and empowerment, allowing you to grow your career in a supportive.