Job Description:
1. Identify and Analyse market trends, customer data, and competitive landscape to make informed decisions;
2. Draft marketing content, terms \&conditions and messaging related to BOC Credit card;
3. Launch marketing campaigns and keep in touch with prospect clients to facilitate acquisition, active rate and spend volume KPIs; Structure reward programs, activation campaigns, and usage-linked promotions to drive engagement.
4. Affectively identify, negotiate, and manage various external partners and vendors.
5. Work closely with customer service team to ensure customers' inquiries and problems can be resolved timely
6. Drive revenue growth through initiatives focussing on new customer acquisition, cross-sell, activation, usage, and retention initiatives;
7. Other ad-hoc projects as assigned by the management.
Job Requirement:
A recognised university degree in the related fields.
At least 3 years of experience in banking, with significant exposure to the cards and personal loan business.
Strong understanding of card lifecycle, digital product development, and analytics.
Experience launching co-branded or digital-first credit cards is preferred.
With a strong sense of ownership and accountability, self-driven and able to work independently and proactiively under tight timelines.
Proven problem-solving skills with the ability to define challenges and implement solutions.
Strong project management skills with the ability to prioritise and manage multiple initiatives simultaneously.
Familiarity with MAS regulations related to cards and payments.
Effectively bilingual in English and Chinese so as to communicate effectively with our Head Office and Chinese-speaking customers.