Product Manager

About Blue J

Blue J is the leading generative AI solution for tax professionals. As a B2B SaaS company, our customers are accountants and tax experts who rely on our market-leading software to deliver fast, accurate, and defensible answers to complex tax questions.

With the launch of our flagship generative AI product, we’ve consistently exceeded our revenue targets quarter over quarter and continue to accelerate our growth. Our product roadmap is ambitious, customer-focused, and designed to deliver exceptional value at speed.

On the heels of our rapid growth and expanding product roadmap, we are looking for a Product Manager to own roadmap execution for our engagement \& growth pillar. Working alongside our Director of Engineering and reporting to our VP of Product, you will be the driving force behind how we activate users and deepen product stickiness. You’ll design the product experience, engagement systems, and product-led motions that turn new users into long-term, successful customers.

A Note on Location

This is a hybrid role based in Toronto. We’re looking for someone who can join us in-office 1-2 times per week in our downtown office, while also enjoying flexibility to work remotely the rest of the time. All candidates must be eligible to work in Canada.

The Opportunity

On the heels of our rapid growth and expanding product roadmap, we are looking for a Product Manager to own roadmap execution for our Engagement \& Growth pillar. This role exists to bring dedicated product ownership to the core of the Blue J product experience. Working day-to-day with a cross-functional team (Product, Design, Engineering) and partnering closely with the Director of Engineering leading this area, you’ll bridge the gap between initial discovery and long-term success. Engagement \& growth is where we turn core product value into repeatable, scalable usage. You’ll own the roadmap for our product-led motion - optimizing the experience and building the systems that ensure every tax professional who uses Blue J finds immediate value and returns to it as their primary place to do tax work.

What You’ll Be Doing

Own the Engagement \& Growth roadmap

Define the path forward: partner with Engineering and Design to define and prioritize what we build, why it matters, and how we’ll measure success

Build deep conviction: develop a profound understanding of what “great engagement” means for tax professionals and translate that into clear problem statements and success metrics

Navigate trade-offs: align stakeholders on how we will balance customer value, technical constraints, time-to-market, quality, and long-term scalability

Build And Scale a Product-led Experience

Optimize the “First Mile”: Own the ongoing evolution of our product-led experience as a long-term growth engine - running experiments to improve time-to-value, feature adoption, and conversion

Identify and solve friction: use data-driven decision making to identify where users drop off and ship improvements that moves the needle on activation and conversion

Enable self-serve discovery: Build product systems and onboarding flows that help users discover core value quickly without needing a human guide

Elevate The Core Product Experience

Lead structured discovery: conduct interviews, usability testing, and workflow observations to ensure the team is prioritizing the right problems for tax professionals

Create “sticky” workflows: build the features and systems that help tax professionals be more efficient in the work they do every day

Partner for continuous delivery: work closely with engineering and design to ship high-quality work with a strong focus on ease of use and product adoption

Work in the open: share work-in-progress early and often - invite feedback from stakeholders to ensure alignment and visibility

Own The Returning User Experience

Enable seamless workflows: help users pick up where they left off, making it effortless to return to past work

Improving organization: refine navigation patterns to ensure Blue J is the place tax professionals return to every day to do tax work

Raise the bar for polish: champion UX quality and “quality-of-life” features that eliminate friction and turn casual users into power users

Strengthen product practice as we scale

Bring an operator mindset: prioritize clearly, unblock quickly, and ship work that moves metrics

Help improve how Product works across Blue J’s development pillars as we scale (rituals, clarity, documentation, decision-making)

Raise the bar on experimentation, prototyping, and modern PM workflows

What You Offer Blue J

5-7+ years of product management experience (or equivalent product ownership experience)

Experience shipping customer-facing B2B SaaS products in a hyper growth environment

Strong product judgment, prioritization, and comfort making decisions with imperfect information

Proven ability to turn customer problems into clear scope, requirements, and measurable outcomes

Strong execution habits and a track record of delivering what you commit to

High technical fluency and comfort partnering closely with engineers day-to-day

Bonus: engineering background or hands-on software-building experience

Bonus: front-end leaning instincts and a strong eye for UX and product quality

Strong analytical thinking and comfort using product data to guide decisions

Experience running experiments to improve activation, retention, or conversion

AI-native working style that helps you move faster and think sharper

Comfort with tools like Jira, Confluence, Miro, and Figma

Clear communication skills and the ability to build trust cross-functionally

Low ego, high ownership, and a customer-first mindset

What We Offer You

A rare opportunity to help scale a product at a category‑defining AI company

A mission‑driven culture where your work directly advances clarity, efficiency, and accessibility in tax research

We’re well-funded and offer competitive base salaries and stock options. You’ll play a crucial role in our growth, and it’s important to us that you share in our long-term success

A collaborative, ambitious, and supportive team that values innovation, respect, and fun

We care about you as a whole person. You’ll have a healthy work/life balance and colleagues who respect it. We’ve mindfully put together a great benefits package that covers you and your family

The excitement of a fast‑growing with clear momentum and the resources to back bold initiatives

The Core Values that Define Our Culture

We are customer-focused

We put the team interest before self-interest

We are pleasant and playful

We are open to better ideas

We deliver on our promises

We solve the toughest problems

What To Expect In The Interview Process

We anticipate a high volume of applicants for this role and are excited to grow our team. A human will review each application and get back to you as soon as possible. We appreciate your patience and look forward to connecting with you!

Interview Process

Chat with Talent Team

Meet with VP Product and Director of Engineering

Present a case study (project to be provided)

Meet Ben, our CEO

We believe our strength is built on diversity of thought, and encourage candidates from all backgrounds and experiences to apply. We value inclusiveness and are an equal opportunity employer. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We strive to create an inclusive and accessible hiring experience for all candidates. If you need any accommodations during the interview process, please let us know in your application. Our team is dedicated to providing the necessary support and making reasonable adjustments to ensure a smooth process for everyone.

How We Use AI In Our Hiring Process

To ensure transparency, we want candidates to know that Blue J uses AI-enabled tools within our applicant tracking system to help organize applications and highlight profiles that match the key requirements for each role. AI does not make hiring decisions. Every application is reviewed by a member of our Talent team, and all decisions throughout the process are made by humans. We use these tools to support efficiency and consistency, not to replace human judgment and we’re committed to a fair, thoughtful, and equitable experience for every candidate.

Compensation

The base pay range for this role is CA$130,000 – CA$160,000 per year.

Final compensation will be set fairly and thoughtfully based on experience, expertise, and alignment with the role’s responsibilities. While all candidates are expected to bring directly relevant experience, the top of the range is typically reserved for individuals who demonstrate exceptional depth in the role’s core competencies, a strong track record of impact in similar environments, and the ability to operate with a high degree of autonomy from day one.