Senior Product Marketing Manager – Umbrava, LLC
Job Title: Senior Product Marketing Manager
Location: Hauppauge, NY
Department: Umbrava
About Us:
Umbrava is a SaaS facilities management platform that provides support to multi-site retailers, facilities managers, and service providers to assist with vendor/work order management of services including maintenance, store remodels and improvements, HVAC, plumbing, janitorial services, small-to-medium construction projects, and more.
Job Responsibilities:
Product Marketing \& Positioning
Define and refine ICPs, buyer personas, and core use cases
Own positioning and value proposition end-to-end
Translate product features into clear buyer outcomes
Ensure messaging is consistent across all GTM touchpoints
Sales Enablement
Build and maintain core sales assets, including:
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Pitch decks
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One-pagers
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Objection-handling documentation
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Competitive positioning materials
Outbound \& Direct Email Messaging
Write founder- and sales-led outbound emails
Craft short, plain-text messaging for:
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Cold outbound
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Follow-ups
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Re-engagement
Align email language with:
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Pitch decks
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Website copy
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Sales talk tracks
Help sales test:
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Subject lines
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Pain framing
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Calls to action
Proof \& Trust
Package and refine:
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Case studies
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Customer quotes
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Metrics and outcomes
Ensure proof appears consistently across:
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Email
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Decks
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Website
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Sales follow-ups
GTM Feedback Loop
Bring buyer objections and insights back to product
Help influence roadmap priorities based on real sales conversations
Job Qualifications:
5-8 years of B2B SaaS experience
Background in Product Marketing or Revenue Marketing
Experience in a sales-led SaaS environment
Direct experience supporting outbound or sales-led email motions
Has written messaging used by:
Founders
Account Executives
Comfortable operating independently without a team
Benefits:
Competitive Benefits Package (Medical, Dental Vision, Voluntary Lines etc.)
Company paid Group Term Life Insurance
401 (k) Retirement savings plan (company match)
Paid vacation, sick/personal time, and floating holidays
Paid Holidays
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