Senior Product Marketing Manager - ICM

CaptivateIQ is transforming the way companies plan, manage, and optimize sales performance. We started by revolutionizing incentive compensation management, and now we're expanding our platform to solve broader sales planning challenges. Recognized by industry analysts like Forrester and G2 and backed by top-tier investors, including Sequoia, ICONIQ and Accel, we empower high-growth companies like Netflix, Figma and Stripe with the flexibility and insights needed to drive revenue performance.

Join a talented, fast-growing team committed to solving some of the most complex and impactful problems in sales performance management. About The Role

As a Senior Product Marketing Manager for Incentive Compensation Management (ICM), you’ll play a critical role in driving revenue for our flagship product, from top of funnel marketing to customer retention. This high-impact position combines strategic ownership with cross-functional collaboration. You’ll lead GTM strategy, positioning, messaging, and enablement for our most mature product and category.

You’ll report to the Senior Director of Product \& Corporate Marketing and work closely with teams across Product, Sales, Customer Success, and RevOps. Your work will directly influence company growth and market perception, ensuring our solutions resonate with the right audiences and deliver clear value. Job Location

The candidate selected for this opportunity must reside near one of the following locations: Hybrid (in-office 3 days per week)* Menlo Park, CA

Austin, TX

Remote* Raleigh, NC

Nashville, TN

Toronto, Canada

Responsibilities

Product Launches \& GTM Strategy: Own all ICM-related product launches—partnering early with Product, Marketing, and Sales to craft compelling messaging, positioning, and launch strategies that accelerate growth.

Sales Enablement \& Commercial Strategy: Equip sales with the right collateral, insights, and training to drive revenue for our ICM product.

Competitive Intelligence: Monitor the competitive landscape, including product moves, pricing, and messaging. Translate findings into strategic insights for sales, product, and marketing teams.

Messaging \& Positioning: Create differentiated messaging that resonates with target buyers and supports our broader go-to-market and expansion strategies.

Customer \& Market Research: Conduct and synthesize primary research to gather customer insights, identify pain points, and inform product and marketing direction.

Content \& Collateral Development: Build high-impact sales assets—such as decks, one-pagers, battlecards, and playbooks—that support pipeline generation and deal velocity.

Cross-Functional Collaboration: Work across teams to align on GTM priorities and ensure consistent execution from product ideation through launch and beyond.

Evangelism: Serve as an evangelist of our voice of customer for our internal teams and a CaptivateIQ and industry expert to our prospect and customer base.

Requirements

5+ years in B2B SaaS product marketing and 7–10 years of overall professional experience

Experience working closely with Product Management, Marketing and Sales

Deep understanding of competitive intelligence and how to use it to differentiate and win deals

Exceptional storytelling and communication skills—you can distill complex concepts into compelling, digestible messaging

Track record of partnering with Sales and Marketing teams to drive pipeline and revenue

Data-driven mindset, with the ability to measure and iterate on success

Driven, resourceful, and motivated to go the extra mile to help teams succeed.

Benefits

(US-ONLY) 100% of medical, dental, and vision covered including 75% for dependents

Flexible vacation days and quarterly mental health days so you can recharge

Enjoy a one-time expense on your 1-year work anniversary (to use for travel, home furnishings, fancy meal)

Annual stipends for professional development and caretaking

(US-ONLY) 401k plan to participate in and save towards the future

Newest Apple products to help you do your best work

Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ. ERGs directly support our company-wide DEI goals as a space for developing and retaining diverse talent

Notice for Prospective Candidates

Only emails from @captivateiq.com should be trusted.

We are aware of active recruitment scams using the CaptivateIQ name, in which individuals pose as our recruiters and post fake remote job openings and make fake job offers on the Internet. Please note, we will never do the following:* Attempt to correspond with a candidate using a free web-based account, such as an email address that ends in @gmail.com, @yahoo.com, @hotmail.com, etc.

Make an offer of employment without conducting multiple rounds of interviews face-to-face using secure video-conferencing technology.

Ask candidates to cash checks to buy equipment on behalf of CaptivateIQ.

Ask candidates to make a payment in order to be considered for a position.

Make early requests for candidates' personal information such as date of birth, passport details, credit card numbers, bank details and social security number, etc.

Please note that we’ll only ask for more sensitive personal information in connection with background checks after an offer is made.

The OTE range represents the minimum and maximum for this position across North America. For candidates in Menlo Park, the range is $160,000–$205,000; for all other North America locations, the range is $130,000–$168,000. The OTE offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. Our OTE is just one component of CaptivateIQ's competitive total rewards package.