Purpose of Position
The Product Line Manager (Global) is responsible for growing their respective product category/collection business through leading a cross-functional product creation team, providing definition/ownership of consumer and market insights and competitive positioning and while leading day-to-day product creation from concept to market delivery. They will operate at the intersection of strategic conception, product collection merchandising, design, technical feasibility and business and market objectives. Key responsibilities include expertise in consumer and market trends, global line planning, deep knowledge of the product, execution of product milestone meetings, management of sales achievement product margins and ultimately SKU efficacy across their business corresponding line.
Key Responsibilities
Product Strategy and Planning
Conducting market research and competitive analysis to understand market trends and opportunities to develop their product line and overall business
Defining the product collection roadmap and global vs regional style management, dictate lifecycle management for the assigned product line
Utilizing provided sales forecasts to define sku projections by channel/region/season in achievement of overall business objectives
Provide seasonal line architecture and seasonal briefs to product designers \& developers
Line Management and Merchandising:
Optimizing the product assortment and ensuring an appropriate balance of core, seasonal, and innovation SKUs
Analyzing sales data, trends, and consumer insights to inform line planning
Determining product pricing and placement within the retail/digital channels
Aligning merchandising strategies with broader brand and channel initiatives
Financial and Operations Management:
Developing an annual SKU sales target and achieving collection level IMU targets
Identifying opportunities to improve efficiency across product line and developing line within product development costing targets
Collaborating with cross-functional teams to address operational challenges
Cross-functional Collaboration \& Communication:
Foster strong relationships and collaboration with cross-functional teams, ensuring clarity of product requirements, timelines, and objectives.
Proactively engage with design, marketing, sales, operations, and finance teams to align on product strategies, go-to-market plans, and performance targets
Provide consumer insights, category data, and financial projections to inform decision-making across the organization
Foster a spirit of partnership and shared accountability to drive execution excellence
Key Performance Metrics:
Sales growth
IMU product margin
Product delivery date achievement
Customer satisfaction
Qualifications \& Experience
Bachelor's or Master's degree in Business, Marketing, Engineering, or a related field
International experience is a must
Strong business acumen
Proven track record of collaborating effectively with cross-functional teams and aligning product strategies with business objectives.
Strong analytical, strategic thinking, and problem-solving skills
Familiarity with agile methodologies, product development processes, and project management tools
Excellent communication, presentation, and interpersonal skills, with the ability to influence and align stakeholders around category-specific priorities