CrediLinq is on a mission to
financially empower underserved SMEs
to build, grow, and scale. We leverage data and technology to provide
accessible, flexible, and transparent lending and payment solutions
, helping businesses manage their cash flow and achieve sustainable growth.
Our growth is driven by two strategic pillars:
Direct to SME - E-commerce Sellers -
Expanding our reach to
e-commerce sellers
in US on platforms like Amazon, TikTok Shop, eBay and Shopify.
Platform Partners -
Leveraging its technology and use of alternative platform data, CrediLinq extends and embed credit solutions on partner's platforms (e.g. E-commerce and freelance marketplaces; banking and accounting systems; procurement, logistics and supply chain platforms, etc.)
Together, these pillars create a robust ecosystem that supports SMEs in every stage of their financial journey.
Job Overview:
We are seeking a
Senior Product Manager
to lead our lending and embedded finance product strategy. This is a high-impact role for a hands-on product leader who thrives at the intersection of business strategy, customer needs, and technology.
You will own the
end-to-end product lifecycle
- from defining vision and roadmap to execution, launch, and growth. You’ll partner cross-functionally with engineering, risk, operations, and external partners to design scalable financial products that redefine SME lending.
What you'll do:
Drive Product Strategy \& Roadmap
o Define and execute product vision, strategy, and roadmap for embedded finance offerings including credit lines, term loans and BNPL solutions tailored for SMEs.
o Align product initiatives with company strategy, customer needs, and market trends.
o Identify opportunities for innovation in digital lending, alternative credit scoring, and payments.
Product Development \& Execution
o Translate business requirements into detailed product specifications and user stories.
o Collaborate with engineering, design, risk, and operations teams to deliver high-quality features.
o Drive end-to-end product lifecycle from ideation, MVP, launch, to scaling.
o Work with leadership to prioritize backlog, manage trade-offs, and ensure timely delivery of product milestones.
Customer \& Market Focus
o Deeply understand customer journeys, pain points, and financial behaviours.
o Conduct market research and competitive analysis to identify gaps and opportunities.
Stakeholder Management
o Partner with engineering, business, operations, and risk teams to ensure products meet regulatory and operational standards.
o Communicate product strategy, roadmap, and updates to senior leadership and external partners.
Performance \& Growth
o Define KPIs and track product performance across adoption, portfolio quality, and revenue impact.
o Continuously iterate based on feedback, analytics, and market dynamics.
o Support GTM strategy with marketing and sales teams to drive product adoption.
What you bring:
o 8+ years of product management experience, with at least 3+ years in
fintech, digital lending, or payments
.
o Strong understanding of
SME credit products
(term loans, credit lines, invoice financing, BNPL for business, etc.) and digital payments ecosystems.
o Demonstrated success in launching and scaling B2B financial products.
o Excellent analytical, problem-solving, and decision-making skills.
o Strong technical collaboration skills; ability to work closely with engineering and data teams.
o Exceptional communication and stakeholder management skills.
o Experience working in a fast-paced startup/scale-up environment is a plus.
o Knowledge of regulatory and compliance frameworks for lending and payments is highly desirable.
What we offer:
o A chance to be part of a high-growth fintech startup.
o Competitive salary and benefits.
o Opportunity to take ownership of marketing strategies and make a real impact.
o Flexible working arrangements (remote/hybrid, depending on location).port their growth and operational needs.