The purpose of this role is to provide leadership to the marketing department by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to stakeholders, building awareness and positioning for our company's brands.
Job Description: Key responsibilities:
Oversees the marketing department function, teams and resources
Evaluates and develops the overarching vision, marketing strategy and goals
Builds brand awareness and positioning
Supports sales and lead generation efforts
Plans, directs and communicates the marketing plan
Researches market, demand, competition and growth opportunities
Identifies audience, customer profiles and journeys, product and service packaging and pricing
Creates and manages budget, profit and loss, optimises the return on investment
Develops and manages integrated marketing and advertising campaigns
Identifies KPIs, measures and improves marketing performance
Evaluates, updates and maintains the marketing technology stack and adoption
Location:
DGS India - Bengaluru - Manyata N1 Block
Brand:
Dentsu
Time Type:
Full time
Contract Type:
Permanent