Job Summary
We're seeking an experienced Product Manager to drive user engagement and revenue growth across our platform, with a specific focus on our highest-volume games including FC 26 and Fortnite. You'll own the strategy and execution for user loyalty programs, reward systems, and initiatives that increase repeat purchases and average order value.
This is a high-impact role where you'll directly influence how millions of gamers interact with our marketplace and build lasting relationships with our platform.
Key Responsibilities / Duties
Business architecture/system design plan for U7BUY, including Users (Membership), Products, Points System, Balance, and Activity System and Execution
User Experience \& Engagement
Design and implement comprehensive user loyalty programs that incentivize repeat purchases and long-term engagement
Develop user reward systems that recognize and celebrate customer milestones, purchase frequency, and platform advocacy
Optimize the end-to-end purchase journey to reduce friction and increase conversion rates
Create personalized experiences for users based on their gaming preferences and purchase history
Revenue Growth \& Optimization
Drive strategies to increase average order value through bundling, upselling, and cross-selling opportunities
Analyze user behavior data to identify opportunities for increasing purchase frequency
Implement targeted campaigns for high-value games like FC 26 and Fortnite to maximize revenue potential
Develop and test pricing strategies, promotional mechanics, and incentive structures
Product Strategy \& Execution
Own the product roadmap for loyalty, rewards, and retention features
Collaborate with engineering, design, and data teams to bring initiatives from concept to launch
Define success metrics and KPIs, and use data to iterate and improve product performance
Conduct user research and gather feedback to inform product decisions
Cross-Functional Leadership
Partner with marketing to align loyalty programs with acquisition and retention campaigns
Work with customer support to understand pain points and improve the user experience
Coordinate with business development to integrate exclusive rewards and partnerships
Present insights and recommendations to senior leadership
Required Skills \& Qualifications
3-5 years of product management experience, preferably in gaming, marketplace, or e-commerce platforms
Proven track record of launching and scaling user engagement or loyalty programs
Strong analytical skills with experience using data to drive product decisions
Deep understanding of user psychology, behavioral economics, and retention strategies
Experience with A/B testing, experimentation frameworks, and iterative product development
Excellent communication skills with ability to influence stakeholders at all levels
Preferred / Good-to-Have Skills
Passion for gaming and familiarity with popular titles like FC 26, Fortnite, and other major games
Experience in two-sided marketplace dynamics
Knowledge of gamification principles and reward system design
Background in growth product management or monetization
Familiarity with product analytics tools (Mixpanel, Amplitude, etc.)
Experience working in fast-paced, high-growth environments