As a Marketing Performance Expert concentrating on Cleanrooms, you will partner with diverse teams and external collaborators to develop, oversee, and enhance cleanroom attribution frameworks.
You will spearhead technical discussions, ensure data integrity, and contribute to evolving marketing measurement approaches. Join us to lead advancements in marketing analytics and cleanroom technologies.
Responsibilities
Lead technical discussions on Cleanroom deployment and integration with advertising partners
Translate marketing measurement and business questions into Cleanroom queries emphasizing attribution models, reach and frequency, and randomized controlled trials
Collaborate with internal data engineers to link Cleanroom environments and improve data ingestion pipelines
Verify and audit the quality and completeness of partner-supplied data to guarantee accuracy and reliability
Develop and uphold internal documentation and best practices for Cleanroom operations and strategy
Oversee multiple projects independently within a dynamic environment
Effectively communicate models and methodologies to stakeholders without technical backgrounds
Generate insights and refine cleanroom attribution models to aid paid media teams
Requirements
Proven experience with at least one Cleanroom platform such as Databricks Cleanroom, Snowflake, or LiveRamp/Habu
Over 5 years of background in data science, analytics, or related technical fields
At least 4 years of expertise in writing advanced SQL queries to extract and manipulate extensive datasets
Strong communication skills capable of explaining complex models to non-technical audiences
Ability to work autonomously and juggle multiple projects in a fast-paced setting
Experience in BI analysis and marketing data analytics
English language skills at B2 level or above
Nice to have
Knowledge of marketing and paid media campaign performance
Experience in gaming, media, or entertainment sectors
Familiarity with Python for data analytics
Understanding of R programming language