Gene Solutions is a leading company in Vietnam specializing in the research, development and application of the most advanced genetic tests, providing genetic testing services for screening, diagnosis and treatment orientation.
We believe everyone deserves better healthcare via genetic testing. We unlock the power of genetics to transform the healthcare system for a healthier life, by making genetic testing more accessible and helpful than ever. We provide the most comprehensive and innovative solutions at the most competitive price so that everyone can access easily.
We would like to invite you to join us to strengthen and fulfill together this greater purpose.
Responsibilities
Build the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term.
Plan strategies, evaluate, align and integrate factors for effective branding of the product; optimize pricing based on market price dynamics; facilitate adaptation of product packaging to local setting; manage product life cycle in view of initiatives for new indications, extensions, modifications and other life cycle strategies and new product launches as well as develop new business opportunities.
Ensure that product marketing strategies and tactical programmes are developed and implemented to improve market performance.
Create and manage promotional collateral to establish and maintain product branding.
Manage brand budget and actual spending for advertising, visibility and promotional items.
Conduct analysis of competitor and customer insights.
Conduct analysis of sales forecasts and relevant financials (brand marketing spending and key results).
Organize product training, sales arguments and tools, manage and update relevant communication platforms to support Sales and Customers using efficiency.
Liaise with Key Prescribes / Key Hospitals for better market understanding.
Establish contacts, form affiliations, make proper representation of the company and participate in meetings, conventions and network building opportunities (e.g. medical societies).
Requirements:
Bachelor’s degree in Pharmacy or Medicine (or medical physician or pharmacist or pre-medicine related disciplines).
A minimum of three (3) years of Product Management experience in a technical environment, with a strong preference for experience in OBGYN field.
Knowledge of marketing and experience in setting brand guidelines for healthcare products.
Brand awareness - a clear understanding of brands and the marketing mix.
Determination and perseverance.
Result-oriented and high ownership mindset.
Desire to build positive values for the community.
Benefits
Competitive package including 13th-month salary and performance bonus
Full social insurance based on gross salary
Private health insurance
12 days of annual leave per year
Annual health check-up; holiday gifts and company trips
Team building and engagement activities
Laptop provided for work
Dynamic, engineering-driven environment with a strong focus on automation and reliability