About the job RY6X7356 \| Branding Superintendent (Fluent English, lead team)
I. JOB PURPOSES:
A well-defined brand helps the company stand out in a competitive market, build trust with customers, and establish a unique and memorable presence
Effective branding attracts potential customers, creates a sense of loyalty among existing ones, and encourages repeat business. This involves articulating why customers should choose a particular brand over others and what unique benefits it offers
A trusted brand is more likely to weather crises, maintain customer loyalty, and command higher prices for its products or services
He/she will be responsible for developing \& executing branding strategies that enhance our brand's presence, visibility, and reputation
He/she will work closely with cross-functional teams to ensure brand consistency across all channels and touchpoints
He/she has a passion for branding, a keen eye for design, and the ability to drive brand growth
II. MAIN DUTIES:
1. Brand Management:
A. Brand Strategy Development
Conduct market, competitor, and customer insights analysis
Define brand positioning, architecture, and messaging framework
Align brand strategy with company's long-term business objectives
B. Brand Health \& Performance Tracking
Define and track brand KPIs (awareness, preference, equity, digital metrics)
Analyze campaign effectiveness and ROI
Monitor market perception and adjust strategies accordingly
C. Innovation \& Brand Evolution
Support new product development and go-to-market strategy
Identify opportunities for brand refresh, sustainability initiatives, and ESG-driven narratives
Clear, differentiated, and relevant brand positioning that supports business growth and competitive advantage
Data-driven decisions and continuous improvement of brand impact
Timely responses to market changes and consumer insights
Reinforced leadership position and Stronger association with innovation, green solutions, and long-term value
2. Communication and branding activities
Plan and implement comprehensive communication and branding strategies aligned with the topline direction
Lead and implement brand campaigns and initiatives, both online and offline, to increase brand awareness and engagement
Develop and implement digital \& social communication plan in relavant channels to ensure brand positioning as leader in the industry
Collaborate with internal teams to define and maintain brand guidelines, ensuring consistency in messaging, visual identity, and tone of voice
Manage and oversee all aspects of brand design, including logo development, marketing collateral, packaging, and digital assets
Manage external stakeholders and vendors as needed for branding-related projects.
Branding campaigns for 4 business segments (Bag, Bulk, Conwood \& Ecocycle)
Go-to-market initiatives bring INSEE outstanding from the rest and have firm position in the industry
3. Customers engagement
Identify emerging trends, technologies, and opportunities in marketing that can be leveraged to create value propositions that meet customer insights for each customer segments.
Collaborate and influence cross-function to generate innovative product and service concepts, campaign ideas, and customer engagement strategies that align with customer preferences.
Collect and analyze customer feedback through surveys, interviews, and other channels to identify opportunities for improvement.
Create and manage customer engagement programs, including loyalty initiatives, referral programs, and feedback loops.
Monitor customer satisfaction metrics and KPIs, reporting insights to senior management.
Develop and maintain a deep understanding of our products and services to effectively address customer inquiries.
Provide training and guidance to customer-facing teams to ensure consistent and positive interactions with clients.
Collaborate with external partners, agencies, and vendors to explore and implement innovative marketing solutions that resonate with our target audiences
Stay up-to-date with industry trends, best practices, and emerging technologies/creative initiatives in marketing and customer insights
Engagement activities for all customer segments are generated to keep INSEE image on top of customers mind. (signature of INSEE away from competitors)
4. Ensure brand compliance for INSEE Vietnam
Enforce brand compliance standards across all branding activities and materials
Conduct regular assessment to ensure consistency in branding across different platforms
Collaborate with internal teams to address any deviations from brand guidelines and implement corrective actions
Stay informed about industry regulations and standards to ensure the brand's legal compliance
Brand compliance standards to be applied successfully and aligned with brand guidelines
5. Budget Management
Planning and manage the annual branding budget, ensuring optimal allocation of resources
Identify cost-saving opportunities without compromising brand quality and effectiveness
Collaborate with finance teams to ensure accurate tracking, accruing budget monthly and reporting of branding expenditures
MKT budget under good management and optimization
6. Lead, coach \& develop the Brand Communications team
Coach \& develop people to assure good and effective functioning of team and succession planning.
Foster a collaborative and innovative work environment to encourage creativity among the team
Lead by example, inspire team and ensure team culture to a positive and result-driven culture within the Brand Communications team.
Conduct regular performance assessments and provide constructive feedback to team members
Identify training needs and development opportunities to enhance the team's skills and capabilities
On-field training to enhance staff competencies in line with project executions
Successor planning: IDP roadmap for each team member
7. OH\&S responsibilities as spelt out in the procedure OHS-PR-12
Follow the OH\&S regulation at workplace
Live and promote OH\&S on the road and at customer plant
Zero accident
100% subordinate comply with OHS regulations
Others:
Maintaining Consistency: Ensuring that the brand's messaging, visual identity, and tone of voice remain consistent across all marketing channels and touchpoints can be challenging, especially in large organizations with multiple teams and departments.
Adapting to Change: Markets evolve, consumer preferences change, and technology advances rapidly. Branding Managers must constantly adapt strategies to stay relevant and meet new customer demands.
Consumer Engagement: Engaging and retaining customers can be a challenge, particularly in industries with high customer churn rates. Branding Managers must develop strategies to keep customers loyal and engaged
Internal Alignment: Getting buy-in and support from internal teams and departments, such as sales, product development, and customer service, can be a challenge in ensuring everyone is aligned with the brand's messaging and values
III. REQUIREMENTS:
Bachelors degree in marketing, business administration, brand communication, or a related field.
MBA or equivalent will be a plus
Fluent English (speaking, presenting), around TOEIC: 725 at least
Proven experience (4+ years) in brand management
1-3 years in managerial position with well reputed international company
Well experienced in working with advertising agencies
Proficient in Microsoft Offices
Ability to work collaboratively in a cross-functional team environment.
Strong project management and organizational skills.
Results-oriented with a track record of successfully executing branding initiatives
Excellent problem-solving and decision-making abilities
Analytical mindset with the ability to interpret customer data and feedback.
Experience in creating and managing customer engagement programs.
Excellent communication and presentation skills.
Project management experience with the ability to lead cross-functional teams.
Passion for staying at the forefront of marketing trends and emerging technologies
IV. ADDITIONAL INFORMATION:
100% salary on probation
Accident \& healthcare insurance (PVI)
14 days of annual leave
Laptop provided
Company trip \& year-end bonus
Transportation support for market visits
Interview rounds: 2 offline + 1 online test
Working location: E-town Central, Xom Chieu ward, HCMC
Lead team of 4