Company Description
At Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.
As pioneer and leading company in the field of robotic-assisted surgery, we strive to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare’s hardest challenges and advance what is possible.
Intuitive has been built by the efforts of great people from diverse backgrounds. We believe great ideas can come from anywhere—we strive to foster an inclusive culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves.
Passionate people who want to make a difference drive our culture—our team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real-world experiences to help us think in new ways. We actively invest in our team members to support their long-term growth so they can continue to advance our mission and achieve their highest potential.
Join a team committed to taking big leaps forward for a global community of healthcare professionals and their patients. Together, let’s advance the world of minimally invasive care.
Job Description
Primary Function of Position:
This position will lead and implement strategic and tactical marketing programs for Europe and develop European surgeon champion to support and drive adoption and growth of da Vinci Colorectal surgical procedures.
The primary function of this position is to be able to develop and execute on the following global marketing standards at a European level:
1. Understand your market – Open/MIS rate, National/European outcomes, surgeon/patient/hospital segments, reimbursement levels, incumbent surgical techniques and KOLs etc.
2. Maintain alignment on target procedures/products – Help define what is being driven and why within commercial org and keep all teams focused on this “commercial strategy”
3. Build Value Props Stories, Tools, Events and Engage 3Ps (Physician, Patient, Provider) with them - targeted in the right sequence
4. Develop Speaker/ Teacher/ CaseObs/ Executive KOLs – with strong technique, outcomes and use of advanced technology
5. Quantify the impact (QTI) – clinical, economic, strategic evidence - of key da Vinci surgeons/hospitals as references
6. Align with relevant Surgical and Executive societies on da Vinci surgery to ensure support and partnership
Roles and Responsibilities:
Understand your market:
Analyze European Colorectal market dynamics to establish clear procedures adoption drivers and barriers.
Develops qualitative and quantitative data and experiences to segment and deeply understand existing and new markets, the surgeon, their practice, the patient journey, and the clinical procedure steps
Working with the Marketing director General Surgery, design, develop and execute European marketing strategies, value messaging (clinical, economic, operational, strategic), and tactics with a demonstrated ROI focused on Colorectal Surgery. This will include detailed market activities to be implemented in a defined timeline and budget.
Maintain alignment on target procedures/products
Align frequently with market/country marketing and sales leadership on European procedure priorities, initiatives, and tactics
Develop and implement with training a structured and standardize colorectal training pathway that enable surgeon to sustainability in each procedure indications
Work closely with clinical affairs to develop and implement publication strategies that will support procedure adoption goals
Work closely as needed with European product marketing teams to define marketing promotion and product requirements for new products needed to further enable key colorectal procedures and drive adoption
Build Value Props Stories, Tools, Events and Engage 3Ps
Partner with market/global marketing, sales, and training department to identify and support the development of sales reps—to include creating content for European company meetings
Deliver European clinical \& capital marketing and sales tools to achieve short and long-term goals for procedures /sales quotas, products, and system sales
Develop Speaker/ Teacher/ CaseObs/ Executive KOLs
Develops and builds surgeon champions (KOLs) by market segment and develop and implement leading robotic clinical education programs and symposia to drive competency and utilization of da Vinci Surgery
Working with country marketing, develop proctors and course hosts based on surgical, clinical and teaching expertise to implement safe and effective reproducible surgical techniques with improve clinical outcomes
Quantify the impact (QTI) – clinical, economic, strategic evidence
Work closely with national and global Market Access team to assist in development and execution of cost effectiveness/ value strategies in key markets
Develop and Validate Clinical and Economical data with case observation centers and surgeon champions
Align with relevant Surgical and Executive societies
Develop and implement Intuitive’s presence at European conferences, including robotics symposia, postgraduate (PG) courses, live surgical broadcasts and tradeshow booth promotion
Develop and execute European society collaboration initiatives in training and education
Qualifications
Bachelor's degree in life science or business discipline. MBA preferred
12+ years of experience, including 7 years of Clinical/Product marketing experience in a therapeutic medical device company, Colorectal or General Surgery preferred
Strong Clinical, Surgical and/or Operating Theatre (Room) experience desired
Language (spoken and written): fluent in English, fluent in German and/or French; conversant in both
Proven ability to effectively position procedure/product messages and develop strong sales support to drive desired adoption
Demonstrated success in building clinical education and marketing programs to drive product/procedure growth
Experienced leading departmental and cross-functional projects and project teams in the medical device or related industry
Strong track record of leading strategic initiatives from concept to completion
Proven success integrating business insights into broad Marketing strategies and plans
Superior verbal/written communication, teamwork, and interpersonal work across multiple constituents.
Self-starter with ability to take leadership in unstructured environment.
A keen ability to manage projects, keeping budgeting, organizing, prioritizing and coping with multiple tasks
Strong knowledge of the MS Office product suite
Ability to travel 60%. International travel required
The job holder could be based in Germany or any Intuitive direct market countries (France, Germany, Benelux, Nordics, or UK)
Additional Information
Wir schätzen jede Person in ihrer Individualität – unabhängig von Geschlecht, ethnischer oder sozialer Herkunft, Religion, besonderen Bedürfnissen, Alter oder sexueller Identität. Diskriminierung hat bei uns keinen Platz.