Head of Brand, Marketing & E-commerce (Scale-up Leader)

KAAI Bags is a growing premium handbag brand with international ambitions. Kaai bags have a purpose. They are designed by women for women. Today KAAI is a scale-up, you’ll work with about 10 colleagues at the headquarters in Antwerp,

At the heart of everything we do is the KAAIwomen community — ambitious, professional women who inspire our products, our storytelling and our growth. Our marketing is built with this community, not just for it.

Head of Brand, Marketing \& E-commerce (Scale-up Leader)

We are looking for a hands-on Head of Brand, Marketing \& E-commerce who understands how to build a brand through community, creativity and execution, and who thrives in an entrepreneurial environment.

This role is part of the management team, works closely with the founders and plays a key role in shaping how KAAI grows globally.

Location: Antwerp (in –office role)

What you’ll own

Full ownership of brand, marketing communication and e-commerce

Strategic development of KAAI’s brand story around the KAAIwomen community

End-to-end overview of all:

Product launches

Campaigns

Influencer \& community marketing

Events \& experiences

Collaborations \& partnerships

Ensuring the voice of the KAAIwomen community is reflected across all channels

Community at the Core

Grow, engage and activate the KAAIwomen community as the foundation of our marketing

Translate community insights into:

Campaign concepts

Create words \& images that makes women curious to experience KAAI bags online, in our shops and at our retail partners

Product storytelling

Events and collaborations

Build long-term relationships with ambassadors, creators and partners

Team \& Partner Leadership

Lead and coach a small, multidisciplinary in-house team:

Social Media

eCRM / Copywriting

Performance Marketing

Graphic Design

Interns

Inspire the team to balance creativity, performance and community

Manage and align international PR agencies (US, BE, NL, UK, DE)

Work closely with our digital coach and internal tech lead

Hands-on Marketing \& E-commerce Execution

Translate strategy into clear briefs, fast execution and tangible results

Stay closely involved in:

Campaign concepts and creative direction

Community and influencer activations

E-commerce launches and online storytelling

Collaborate closely with performance marketing, tech lead and CRM to strengthen customer journeys

Ensure marketing, content (including Product content online), community and e-commerce move as one

Planning, Ownership \& Scale-up Mindset

Own the marketing calendar, priorities and budgets

Balance creativity with deadlines, resources and impact

Move fast: test, learn, iterate

Switch easily between big-picture thinking and daily execution

Who we’re looking for

8-10 years experience in brand, marketing or communication within a scale-up, challenger brand or agency

Strong people manager who is also hands-on

Natural community builder with a strong feel for brand storytelling

Solid understanding of digital marketing and e-commerce

Entrepreneurial mindset: proactive, pragmatic, ownership-driven

Comfortable with ambiguity and rapid change

Fluent in Dutch and English (French is a plus)

Why KAAI?

Management role with real decision power

Build and grow a brand together with a strong community of women

Direct impact on national and international growth

Creative, ambitious and fast-moving scale-up

Interested?

Send us your CV and a short motivation explaining how you would grow KAAI through community-led brand building while staying hands-on.