Responsibilities
Report to Senior Category Development and Trade Marketing Manager to provide support on Trade Marketing Team
Work closely with Sales and Marketing Team to propose and execute trade activation programs for all online and offline channels to drive sales and achieve company strategy \& business goals
Coordinate the new product launch plan across functional teams (e.g. Sales, Marketing and Supply Chain)
Work out the promotion calendar and project timeline for different channels and categories on the projects assigned
Work with Marketing and outside agencies to take planned promotion concepts to fully developed programs, including POSM (point of sales materials), and all administrative procedures necessary to run the promotions in the stores
Work with Digital team and external parties to plan tactical media feed and execution
Evaluate the ROI of different promotional activation (e.g. pricing strategies)
Prepare regular sales and Nielsen report with insight drawing
Monitor market intelligence like competitor’s activities, pricing and in-store display
Assist in developing and delivering business-building presentations to key customers that will result in improving volume and partnership opportunities with key customers.
Participate in meetings with Nielsen, marketing and sales management where new market and category information is being discussed.
Coordinate ad hoc duties whenever needed
Provide all admin support to Trade Marketing Team
Requirements
Degree or above with major in Business Administration, Marketing or related discipline
Minimum 2-5 years FMCG experience in Trade Marketing / Consumer Sales experience
Previous experience in trade promotion, or category analysis is also desired.
Good interpersonal and presentation skills.
Demonstrate the ability to learn and use data analytic software.
Good analytical skills and mathematical sense. Used to work with data and perform business analysis.
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