Recruit Ref: L0602848435
Posting Date: 2026-01-09
Kin Yat Industrial Co Ltd
Senior Business Development and Marketing Manager
Join a leading Hong Kong-based manufacturing Group with focus on OEM/ODM consumer Electrical and Electronic Products manufacturing and electric micro-motors business segments, serving an internationally renowned clientele, with production facilities mainly in Shenzhen and Shaoguan City (China) and Johor Bahru (Malaysia).
Job Descriptions:
Work in consumer electrical and electronic products industry.
Lead and oversee New Product Development (NPD), New Product Introduction (NPI), and OBM (Own Brand Manufacturing) development activities — including product sourcing, supplier engagement, cost management, and procurement coordination — to ensure timely product launches and support the brand growth.
Develop and implement strategic business development plans, including conducting market research, identifying target markets, and evaluating growth opportunities to drive OBM expansion.
Initiate and formulate marketing campaigns for both online platforms and offline channels (such as retail shops and stores) in alignment with business objectives.
Plan, execute, and analyse brand marketing campaigns. Develop digital communication strategies including audience segmentation, influencer engagement, content direction, and paid channel amplification.
Lead consumer engagement initiatives and optimise social media programs across the company’s digital platforms.
Collaborate with teams on KOL (Key Opinion Leader), blogger, and influencer engagements, as well as content partnerships, to generate stronger word-of-mouth and increase social media visibility.
Explore and participate in overseas exhibitions and trade shows to promote our OBM products to potential distributors and retail channel partners.
Proactively visit mainland China and overseas B2B trade fairs to identify potential new vendors for product line extensions under the company’s own brand.
Requirements:
Degree holder in Marketing, Business Administration, or related disciplines.
Minimum of 10 years of relevant experience, with at least 5 years in senior managerial roles (experience in the Electronic Appliance or Moms \& Baby industry is an advantage).
Strong experience in brand/product marketing, communications, and digital marketing across both online and offline channels.
Proven experience in working with influencers, digital platforms, content creation, social media management, editorial planning, and consumer marketing.
A creative and strategic thinker with the ability to develop innovative ideas that support brand initiatives, with strong capabilities in storytelling, and influencer engagement.
Excellent communication, and interpersonal skills, with the ability to build and maintain strong relationships with vendors and social media partners.
Ability to work under pressure and manage multiple projects simultaneously.
A more senior or junior title may be offered based on the candidate’s experience and qualifications.
We are an equal opportunity employer and welcome applications from all qualified candidates. Any interest candidate, please send your resume with expected salary and availability by clicking “Apply Now”.
(Data collected will be treated as strictly confidential and will be used for recruitment purpose only and will be destroyed after the recruitment exercise when no longer required.)
Industry:Manufacturing / Industrial
Job Category / Function:Marketing / Public Relations (Brand / Product Management)
Fresh Graduate (Marketing - Digital Marketing)
Job Position Level:Senior
Employment Term:Full Time
Min. Edu. Level Req:-
Minimum QF Level attained:-
Total Working Exp:-
Salary(HKD):-
Location:Wong Tai Sin District / Wong Tai Sin
Benefits:
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