Job Title: Digital Marketing Executive
Company: Liasotech Private Limited
Location: Jamshedpur, Jharkhand
Industry: Oil Filtration Machine Manufacturing
Salary Range: ₹1.8 LPA – ₹2.5 LPA (inclusive of all statutory benefits \& compliances as per Private Limited company norms)
Employment Type: Full-Time, Permanent
Reporting To: Marketing Manager / Senior Management
Company Overview:
Liasotech Private Limited is a leading manufacturer of oil filtration machines, offering reliable, energy-efficient, and innovative solutions to a wide range of industrial clients. With a commitment to quality and sustainability, we are expanding our digital presence to connect with customers nationwide and globally.
Job Summary:
We are seeking a competent and creative Digital Marketing Executive to support and grow our digital marketing activities. The ideal candidate will be responsible for lead generation, content creation \& writing, managing social and digital platforms, and executing performance-driven campaigns aligned with the company's marketing goals.
Key Responsibilities \& Duties (KRA):
Digital Campaigns \& Lead Generation
Plan, execute, and monitor B2B lead generation campaigns using Google Ads, LinkedIn Ads, and email marketing.
Use marketing automation tools and landing pages to capture and qualify leads.
Content Creation \& Writing
Write and publish SEO-friendly content for blogs, website, newsletters, product brochures, and social media.
Create marketing collaterals (banners, infographics, case studies) in coordination with design tools or graphic teams.
Search Engine Optimization (SEO)
Implement on-page and off-page SEO strategies to improve search rankings and visibility.
Conduct keyword research and competitor analysis.
Social Media Marketing
Plan and manage posts across LinkedIn, Facebook, and YouTube.
Track analytics and engagement for continuous improvement.
Website Management
Update and manage website content, product pages, and inquiry forms.
Track web traffic using Google Analytics and optimize user experience.
Budgeting \& Reporting
Track monthly digital spending and ROI on campaigns.
Provide performance reports with actionable insights.
Key Performance Areas (KPA):
Number of qualified leads generated per month.
Website traffic growth and keyword ranking improvements.
Engagement rates on social media platforms.
Volume and quality of original content published.
Campaign ROI and adherence to planned digital marketing budget.
Standard Operating Procedures (SOPs):
Lead Generation SOP
Define target segment → Choose appropriate channel → Run campaign → Collect leads → Qualify and report.
Content Creation SOP
Topic research → Draft content → SEO optimization → Internal review → Publish and share.
Social Media SOP
Prepare monthly calendar → Create post copy \& visuals → Schedule using tools → Monitor \& reply to engagement.
SEO Management SOP
Conduct site audit → Implement changes → Build backlinks → Monitor ranking and traffic via analytics tools.
Reporting \& Budget SOP
Track campaign spend → Compile KPIs → Evaluate against goals → Share monthly report with leadership.
Required Qualifications \& Skills:
Bachelor’s degree in Marketing, Mass Communication, Digital Media, or a related field.
1–2 years of experience in digital marketing, preferably in B2B or industrial sectors.
Hands-on knowledge of SEO, Google Ads, Meta Business Suite, Google Analytics, Canva, and WordPress.
Strong writing skills for technical and promotional content.
Ability to work independently and manage multiple campaigns with deadlines.
Perks \& Benefits:
PF, ESIC, Gratuity, and other benefits as per statutory compliance
Paid leaves, holiday allowance, and bonus eligibility
Learning \& development support (tools, courses, certifications)
Growth opportunities in a technology-driven industrial company
Safe and inclusive work culture
How to Apply:
Interested candidates may send their updated CV and portfolio (if any) to hr@liasotech.in with the subject line:
“Application for Digital Marketing Executive – Jamshedpur”
Job Types: Full-time, Permanent
Pay: ₹15,000.00 - ₹20,000.00 per month
Benefits:
Cell phone reimbursement
Flexible schedule
Internet reimbursement
Leave encashment
Paid sick time
Paid time off
Provident Fund
Ability to commute/relocate:
Jamshedpur, Jharkhand: Reliably commute or planning to relocate before starting work (Required)
Education:
Bachelor's (Preferred)
Experience:
Digital marketing: 2 years (Required)
Language:
Fluent English (Required)
Location:
Jamshedpur, Jharkhand (Required)
Willingness to travel:
25% (Preferred)
Work Location: In person