Sr manager customer marketing

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Missions principales

Vous serez en charge de définir la stratégie par canal pour la France et d’assurer la mise en œuvre en points de vente, en garantissant une différenciation par circuit de distribution. (activations, merchandising, promotions, implantations ..).

Vous serez responsable de fournir des analyses et des insights marché, d’identifier des opportunités de croissance (« white spaces ») et de développer de nouveaux clients potentiels.

Principales Responsabilités

Définir la stratégie par circuit pour la France (orientations commerciales et priorités) : sur la base des insights consommateurs et clients, clarifier le rôle de chaque circuit et identifier les actions à mettre en place.

Définir et mettre en œuvre avec les distributeurs la stratégie Customer Marketing afin de développer les marques Mattel.

Jouer un rôle clé au sein du Comité de Direction France pour élaborer la stratégie et fixer les priorités

Renforcer l’exécution en point de vente pour maximiser la visibilité et l’efficacité des activations

Développer un partenariat de confiance avec les clients, en s’appuyant sur une vision catégorielle et des plans adaptés à chaque client.

Assurer une coordination fluide entre les équipes Sales et Marketing pour garantir une exécution de qualité en magasin (merchandising, promotions, catalogues, assortiments, partenariats ad hoc).

Identifier et créer des partenariats avec de nouveaux clients potentiels (stations-service, travel retail, …).

Fournir aux équipes de Mattel des analyses et des insights pour soutenir la compréhension du marché et la prise de décision.

Manager et accompagner l'équipe.

Compétences requises pour le poste

Diplôme Ecole de Commerce Vente ou Marketing

Maîtrise courante de l’anglais et du français, à l’oral comme à l’écrit.

Minimum 10 ans d’expérience, dont une expérience significative à un poste senior en développement et marketing.

Expérience confirmée en management d’équipe.

Solide expérience en exécution commerciale en point de vente (retail execution).

Expérience en gestion de comptes clés et en développement de catégorie.

Vision stratégique et capacité à définir des orientations claires.

Leadership reconnu, capable de fédérer et développer les équipes.

Vision business et sens des résultats.

Capacité à bâtir une stratégie tout en assurant une exécution locale exemplaire.

Fortes capacités analytiques

Esprit collaboratif

Aptitude à prendre des décisions efficaces et rapides

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here! You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.

We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.

We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas \& Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.

Videos to watch:

The Culture at Mattel

Corporate Philanthropy