Marketing Manager

Overview

Provision is automating construction. We help contractors speed up their work, reduce risk, and eliminate errors that cost the industry more than $500B every year. Our mission is to make construction more profitable, so society can build more. We are building the most ambitious vision of what is possible with AI in construction.

Provision is a YC-backed late Seed stage company with over $10M in recent funding from some of the world’s best investors and operators in the construction technology space, including Y Combinator, Sequoia Capital (via their scout program), DroneDeploy, PlanGrid (acquired by Autodesk), and Cercano (Microsoft Co-Founder Paul Allen’s fund), formerly known as Vulcan Capital (investors in Uber, Alibaba, and Spotify).

Come join our team and work alongside builders from Procore, Fidelity, and YC-backed startups who move fast and solve hard problems.

Role

We’re looking for a Marketing Manager to lead demand generation, growth, and field marketing. This role is critical to driving pipeline growth, customer acquisition, and brand awareness as we scale. You’ll design and execute campaigns that deliver measurable results, strengthen our digital presence, and work closely with sales to accelerate growth.

This is a high-impact, hands-on role for someone who thrives in a fast-paced start-up environment and wants to build the foundation for a scalable marketing engine.

What You’ll Do

Campaign Execution – Plan, launch, and refine multi-channel demand generation campaigns to consistently meet pipeline and revenue targets.

Digital Marketing – Lead SEO, paid search, and content strategy to optimize customer acquisition.

Lead Management – Partner with sales to deliver, track, and report on MQLs and SQLs in HubSpot, ensuring effective follow-up and conversion.

Account-Based Marketing (ABM) – Design and run campaigns targeting strategic accounts to generate qualified opportunities.

Field Marketing – Support sales with regional events, industry conferences, webinars, and sponsorships; oversee planning, execution, and post-event ROI analysis.

Content Strategy – Develop and manage case studies, blog posts, and newsletters to engage prospects and strengthen brand presence.

Marketing Tools \& Automation – Build email nurtures and campaign assets in HubSpot, optimizing the marketing tech stack.

Analytics \& Reporting – Monitor performance metrics and share insights to improve campaign ROI.

What We’re Looking For

5+ years of experience in B2B demand generation, field marketing, or growth marketing (SaaS preferred).

Proven track record of meeting or exceeding pipeline and revenue targets, with MQL generation as a core responsibility.

Strong grasp of ABM, field marketing, and multi-channel campaigns (SEM, display, email, social, events).

Proficiency with HubSpot, Google Analytics, and Google Ads.

Data-driven and analytical mindset with the ability to translate insights into action.

Excellent communication and collaboration skills across sales, operations, and design.

Resilient, entrepreneurial mindset with hunger to grow and succeed.

What Success Looks Like

Pipeline Growth – Consistently generating high-quality MQLs and driving SQL conversions.

Campaign ROI – Continuous improvement in conversion rates and lead quality.

Customer Engagement – Increased engagement across ABM, field, and content channels.

Strategic Impact – Delivering insights that inform broader business strategy.

Compensation

OTE: C$120,000 – C$170,000

Bonus: Performance-based, tied to MQL generation and pipeline contribution

Equity: Available

Perks \& Benefits

Flexible work from home (up to 2 days per week)

$4,000 health spending account (health + wellness)

4 weeks paid vacation + additional paid time around Christmas

Monthly educational book reimbursement

Office in downtown Toronto with complimentary gym access

About Us

We are at the leading edge of innovation in the construction technology space. We use the latest practices in LLMs, data engineering, and workflow automation to build transformational tools that change how construction companies operate.

Provision was co-founded by Luigi La Corte, who worked as a civil engineer before investing in infrastructure assets at a private equity firm in Toronto (Plenary Americas), and Brendan Ardagh, a trained quantity surveyor and lifelong software engineer who was the CTO of two venture-backed companies in South Africa.

Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. We are committed to continuous improvement, and a diverse and inclusive workplace for all. Provision is an Equal Employment Opportunity employer and employment decisions are based on merit and business needs only. Reasonable accommodation is available for qualified individuals with disabilities, upon request.

Compensation Range: CA$120K - CA$170K