Your perspectives with us
A key operational personality executing at the centre of our MarTech stack, HubSpot (CRM, Marketing Hub, Sales Hub, Content Hub, CMS, Operations Hub).
Maintain our lead lifecycle, scoring, routing, and automation for an advertisement and outbound-led motion with SDR alignment.
Manage our bi-directional data sync with Microsoft Dynamics 365; define field mapping, conflict rules, and monitoring.
Assist in operating multilingual marketing ops (DE/EN/NL) to help your colleagues launch campaigns: creation of landing pages, forms, emails, workflows, website pages, subscription types, and preference centres.
Assist in running loyalty marketing: customer communications and product updates.
Deep knowledge of our audience segments and subscribed audiences; maintain healthy customer segments based on licence and create new prospecting segments based on targeting or activity.
Maintain integrations: Google Ads, LinkedIn Ads, LinkedIn Sales Navigator, programmatic platforms, webinar tools, data enrichment platforms, and Power BI.
Build and enforce tracking, UTM governance, and campaign association to ensure accurate reporting and attribution.
Act as a trusted partner across Content, SDRs, Sales, RevOps, Support and Leadership; translate goals into clear operational plans and keep stakeholders aligned.
Govern data model, users, permissions, and naming.
These tasks are waiting for you
Work on our lead follow up processes, implement scoring (lead/account) and territory routing with tasks and alerts.
Work on our Data Health: duplicate control, property completeness, formatting rules, and data health reviews.
Configure dashboards and reports in HubSpot and (occasionally) Power BI.
Maintain GDPR consent, double opt-in (where required), subscription management, and marketing-contact cost control.
Assist in the creation and launch of customer facing landing pages, forms, emails, workflows, website pages, subscription types, and preference centres.
Manage sandbox usage and safe deployments; document changes, train users, and uphold governance.
Run a cross-functional intake and prioritisation process; manage stakeholder expectations; communicate timelines, trade-offs, and impacts to technical and non-technical audiences.
Improve our ads integrations for Google and LinkedIn; maintain workflows to gather data from programmatic platforms and create compliant automations to enrich CRM data using our data platforms.
What you have to offer
Proven experience in the HubSpot tech stack at mid-to-large contact scale.
Experience with Microsoft Dynamics CRM and field-level sync design.
Strong automation skills: workflows, webhooks, and QA discipline.
Understanding of attribution models and how to connect ad platforms successfully to CRM data: Google Ads, LinkedIn Ads, programmatic; audience sync and Offline Conversions.
Experience with LinkedIn Sales Navigator, webinar platforms, data enrichment platforms, and Power BI
Strong stakeholder management and cross-functional collaboration skills; able to influence and build trust with Content, SDRs, Sales, Support and Leadership.
Analytical mindset, detail-oriented, able to prioritise clearly, and comfortable with ownership.
Language: English full proficiency required
What we offer you
Competitive salary and commission structure.
Opportunities for professional growth and development.
A dynamic and innovative work environment.
The chance to be part of a globally expanding company with a strong reputation in the market.
Your contact at SERVICEWARE
Andrew Philip Brookes
Human Resources
Be part of Serviceware
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Should you have any questions, please contact us at: +49 (6434) 9450 0