Job Description- Product Manager
Position: Product Manager
Grade – G9B / G10
Reporting: GM - Emerging markets
Experience: 7 to 12 yrs.
Job Location: Sun House, Mumbai
Education: B. Pharm, MBA (Marketing)
Responsibility: Branded Formulations for Emerging Markets
Review and support preparation of the launch plan in coordination with the country resource. He/she need to support on aspects like Product understanding, Competition mapping, Patient opportunity, Patient Journey, Initial Desk and Digital (Social-media listening) research
Planning \& execution of strategies and plan, responsible for brand and BU promotion budget and P\&L. Drive sales to achieve targets. Manage the profitability of assigned therapy \& country
Responsible for managing sales forecast, budget planning (Revenue and expenses)
Define the strategic priorities for the brand and category for each brand/category which the person would manage
Conceptualize and execute differentiated country specific marketing strategy to gain Market share for branded formulation. (Responsible for developing and execution of marketing tactics including Brand Repository: Print + Digital campaigns alongside congress for launch and post launch support)
Conduct monthly reviews with country teams on KPIs for branded formulations
Cross functional collaboration (sales/purchase/medical/market research)
Responsible for developing the design and execution of marketing elements like print, inputs, campaigns and customer engagement activities
Customer connect \& KOL development through CME/Symposia to get marketing insights and feedback on brand/activities etc
Participate in quarterly meetings with business and country teams thereby getting to understand business needs to help support the country in their business objectives
The job needs travel to country for their quarterly business meetings