Manager - Marketing Capabilities Product Owner

Work Location:

Toronto, Ontario, Canada

Hours:

37.5

Line of Business:

Marketing

Pay Details:

$96,900 - $136,800 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

TD is undertaking a multi‑year Marketing Transformation with Salesforce as a core enterprise platform. As the Manager – Marketing Capabilities Product Owner , you will lead the design, delivery, and continuous evolution of marketing capabilities that enable scalable, data‑driven, personalized customer experiences across channels. You will translate business goals into Salesforce‑aligned MarTech requirements, drive cross‑functional delivery, and guide the adoption of new capabilities across Marketing, Technology, Data, and Analytics teams.

This role is accountable for backlog ownership, prioritization, and ensuring features and solutions align to enterprise Salesforce strategy and Marketing’s transformation roadmap.

Key Responsibilities

1. Product Ownership \& Strategy

Own and evolve the product vision, roadmap, and value delivery for Marketing Capabilities aligned to Salesforce and connected platforms.

Translate business goals into clear, prioritized backlogs leveraging Agile, ART/PI planning, and Kanban practices.

Ensure capabilities support enterprise marketing transformation objectives around automation, journey orchestration, personalization, and data unification.

2. Requirements \& Solution Design

Define and document end‑to‑end capability requirements including use cases, user stories, and acceptance criteria for Salesforce Marketing Cloud and adjacent platforms.

Lead discovery sessions with Marketing, Data, Salesforce Platform teams, and Business stakeholders to turn marketing objectives into scalable SFMC‑based solutions.

Design workflow maps, customer journeys, data flows, and integration patterns needed across Salesforce, enterprise data layers, and channel systems.

Create wireframes or prototypes to visualize new customer experiences and journeys in the Salesforce ecosystem.

3. Delivery Leadership

Own sprint‑level artifacts, ceremonies, and cadence within Agile Release Trains delivering SFMC and MarTech solutions.

Partner with Technology, Data, and Architecture teams to ensure solution feasibility, scalability, and compliance with privacy, risk, and enterprise architecture standards.

Support deployment, user acceptance testing, change management, and Day-2 operationalization for Marketing capabilities.

4. Capability Adoption \& Enablement

Drive adoption of new Salesforce‑based capabilities across Marketing teams; embed them into operational workflows and campaign processes.

Create documentation, playbooks, and Confluence‑based knowledge artifacts to support onboarding and ongoing enablement of marketers and operations teams.

Serve as subject‑matter expert for SFMC capabilities, data features, and best practices in campaign execution and automation.

5. Measurement \& Continuous Improvement

Define success metrics, measurement frameworks, and reporting requirements tied to LTV, retention, conversion, and engagement outcomes.

Monitor performance of capabilities post‑launch and optimize based on insights, scaling learnings across Marketing teams.

What You Bring

5+ years in MarTech product management, marketing operations, or Salesforce‑based marketing technology delivery.

Hands‑on experience with Agile at scale: ART/PI planning, Kanban flow, sprint ceremonies, JIRA administration.

Strong capability writing user stories, acceptance criteria, and functional/technical requirements for enterprise MarTech stacks.

Experience designing customer journeys, workflows, and data‑driven digital campaigns—ideally within Salesforce Marketing Cloud.

Proficiency with Confluence and documentation best practices for product and operational knowledge management.

Experience producing wireframes or low‑fidelity prototypes for capability and journey design.

Strong stakeholder management skills and ability to operate within a matrixed environment.

Post‑secondary degree in Marketing, Business, Computer Science, or related field.

Preferred Qualifications

Agile Scrum or Product Owner certification (e.g., CSPO).

Knowledge of Insurance business, Bank Act, Privacy regulations.

Experience in a highly regulated industry like financial services.

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.

TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you’ve got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we’re here to support you towards your goals. As an organization, we keep growing – and so will you.

Our Total Rewards Package

Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:

We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD – and we’re committed to helping you identify opportunities that support your goals.

Training \& Onboarding

We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process

We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation

Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):

Sans Objet