Our banking client is looking for a Manager, Customer Segment – Newcomer Segment, Product, Banking
Length: 24 months contract with the possibility of extension or permanency
Location: Toronto, ON - Onsite
Hours: 9 am – 5pm – Mon-Fri
LOB: Canadian P\&BB Marketing
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DESCRIPTION:
Reporting to the Senior Manager, Customer Segments, the candidate is responsible for leading the development and execution of various affiliate referral models and sponsorships (including events) that result on the accelerated growth of priority segment, Newcomers to Canada.
The Customer Segments team is responsible for defining, developing, and executing on cross functional customer centric strategies that drive personal banking acquisitions and to enhance retention.
You will be required to drive community engagement and branch collaboration with immigration services, influencers and key organizations running large scale community events. You will also be responsible for building a knowledge bank and becoming a segment subject matter expert for end-to-end event coordination. At the same time, you will support business development efforts, sales planning as well as the development and delivery of partner proposals which add to the strategy of Newcomers to Canada. You will find driving sales results by improving customer segment knowledge; providing field support; and reporting key performance indicators will be key to your success.
RESPONSIBILITIES:
Typical day might include the following:
Identify, develop and execute on compelling affiliate partnerships to help grow the priority segment portfolio and support customers with relevant value adds
Being the strategy lead on key sponsorship proposals and events that drive on-ground acquisitions and activations
Building activation strategies for such events in alignment with Brand guidelines and Marketing, Legal and Compliance stakeholders.
Execute on key events that focuses on Newcomers to Canada, working seamlessly with cross-functional teams such as Marketing, Legal and with external partners, the organizer of these events; support branch teams at community events and/or in preparing and presenting a proposal or pitch deck to partners
Evaluate and report on competitor group banking events on an on-going basis to understand positioning, pricing, strengths, and weaknesses.
Partner with Marketing, Customer analytics, Customer Care and Sales teams to analyze business and marketing data to identify key drivers, mechanics, and associated dependencies for driving conversion, product adoption, retention, and cross-sell
Identify best-in-class customer communication and cross-sell practices to inform the bank and develop a robust segment strategy
Performance monitoring including Event acquisition results from various tactics and advocate for resource prioritization
Develop comprehensive and impactful strategies/pitches to seamlessly impact and influences cross functional leaders to help achieve the vision
Drive continued innovation in evolving the segment program
Articulate program strategy and communicate results to key stakeholders
KNOWLEDGE, SKILLS \& QUALIFICATIONS:
5-7 years relevant Strategy, Consulting and/or Product Management roles in banking or Customer focused industries
Experience in banking industry and in branches an asset
Relevant experience running events, building strategy, managing partnership and/or sponsorships and working internal and external stakeholders
Solid leadership skills and traits and strong communication skills
Ability to impact, influence and lead diverse and cross functional groups; experienced change agent
Resilience in the face of ambiguity or setbacks
Experience with customer segmentation, customer intelligence and market research
Strong quantitative skills with the ability to analyze issues, consolidate learning to develop strategies, and deploy tactics
Active listening and coaching skills
The ability to address issues and solve problems as and when they arise
The ability to multitask and stay organized amidst busy days and a large workload
Advanced MSWord, Excel and PowerPoint skills
YOU MIGHT ALSO HAVE:
Excellent relationship development and management skills
Ability to prioritize and manage multiple assignments simultaneously
Team oriented, flexible, collaborative
Results oriented, driven and self-motivated with a commitment to excellence
Strong PowerPoint and Excel skills
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URGENT: Please read the job description above. If this interests you, apply to the job with your most updated resume, including your contact number and email address.
The recruiter in charge of this role is Fathiya
If you do not think you are a match for this opportunity, but know someone who is, feel free to forward this job description to them and you will be eligible for a referral bonus upon a successful hire.
Please note that this is the most up to date version of job description available at this time – During Client Interview you will receive additional information – variance may apply!
Please note: Adherence to our end client’s vaccination policy is a requirement.
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Job Types: Full-time, Fixed term contract
Contract length: 6 months
Pay: $38.00-$47.00 per hour
Work Location: In person