Marketing \& Communications
Communications Manager, LIVE - Creator Publicity
Location
:
Munich
Employment Type
:
Regular
Job Code
:
A79123
Responsibilities The Creator Publicity team is part of the broader Consumer and Business Communications organization, which works to amplify how TikTok is a global platform for discovery that empowers creators and brands to shape culture, spark creativity, and bring joy to audiences around the world. The Communications Manager for LIVE Creator Publicity will play a key role in elevating TikTok’s LIVE creator community through media-facing initiatives, campaigns, and proactive storytelling.
Our team is looking for someone well-versed in internet culture who can operate at the intersection of livestreaming, creator publicity, and innovative storytelling — collaborating closely with our LIVE, Creator Partnerships, Consumer, E-Commerce, Trust and Safety, Product, Operations, Public Policy, and Legal teams across a range of products, policies, partnerships, and events. This person should have a proven ability to distill information quickly and communicate across a wide range of audiences, and should have experience creating clear, succinct strategies and talking points that bring stories to life. This person should have a wide range of media contacts and can source, pitch, and secure stories across a diverse media landscape. In addition, this person should thrive in a fast-paced, entrepreneurial environment, think globally while executing projects locally, and collaborate with consideration and a people-first mindset.
The Communications Manager for LIVE Creator Publicity will also help spotlight the ways that TikTok LIVE enables creators to build careers on and off TikTok, collaborating closely with cross-functional teams to highlight creator involvement in global tentpole events and campaigns. TikTok LIVE is a distinct and fast-growing community with unique opportunities around real-time engagement, creator/community interaction, and monetization — this is a high-impact role for someone who is comfortable pivoting quickly if plans shift, navigating creator issues, and problem solving proactively.
Responsibilities
Develop and execute proactive media strategies that showcase TikTok LIVE's creator community and showcase LIVE creator success stories
Proactively identify timely story opportunities about TikTok LIVE trends, products, and creators
Manage relationships with consumer, entertainment, pop culture, fan, and tech media — regularly pitch stories, secure placements, act as a liaison for press inquiries, and offer product education to reporters
Serve as a key point of contact for LIVE creator-focused media inquiries, ensuring alignment with internal stakeholders
Serve as a trusted partner to creators and talent reps, offering support and thoughtful counsel around media and communications
Collaborate with cross-functional partners to establish clear messaging, align on approach, and ensure accurate representation of TikTok LIVE's creator offerings
Partner with the product team to identify and execute thought leadership initiatives that advance LIVE, B2B, and Creator Network goals
Act as a trusted advisor to cross-functional partners on LIVE creator-related issues and strategy, supporting coordinated issue management
Help curate creator invitations and lists for key events and tentpole campaigns,
Travel to and staff events, panels, activations, etc. as required (including internation travel)
Contribute to communications planning around creator-related issues or policy changes
Develop LIVE creator-focused publicity efforts, working closely with creators and their teams to support product launches, programs, and media opportunities
Qualifications
Minimum Qualification(s):
Bachelor’s degree in Communications, Journalism, Marketing, or a related field
5+ years experience pitching press and securing media across online, print, and broadcast outlets
Strong media relations experience with existing entertainment, consumer, or tech press contacts
Talent publicity experience, including personalized support for creators or public figures
Demonstrated ability to lead campaigns, develop media strategy, and handle issues
Experience leading high-profile events and collaborating cross-functionally
Strong organizational, analytical, and communication skills with an understanding of the creator economy
Preferred Qualification(s):
Experience with livestreaming platforms, gaming/esports, or content creators/streamers
Familiarity with global media landscapes and sensitivity to diverse creator communities
Prior experience working with global companies or international teams
Ability to manage multiple projects and navigate ambiguity in a fast-paced environment
Strong bias-to-action and problem-solving mindset
Excellent verbal and written communication skills
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity \& Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.