Title: Data Analyst
**Location: Toronto
Department: Marketing Sciences**
Reporting to: Manager, Analytics
WHO WE ARE:
At Track, we are a unique collection of talented strategists, analysts and creatives working to navigate a world increasingly dominated by data. We're searching for an Analyst to help make us look good – really good – to our world-class roster of clients. We're striving to find the true intersection of data and creativity. So, everyone we bring on board needs to be able to think critically and contextually on behalf of our clients and their diverse audiences.
We're looking for a true teammate – someone willing to lend a hand, no matter the ask, so that we can all succeed together. We love crafting exciting, conceptual campaigns, but we are also passionate about bringing excellence to the day-to-day brand communications that our clients rely on. That's how we make ourselves invaluable and earn their trust.
YOUR ROLE AND RESPONSIBILITIES:
As an Analyst, you are adaptable to different levels of data availability, analytics maturity and toolsets. In this role, you will pair your digital marketing experience with skills in data collection and analytics to deliver valuable insights and evidence-driven strategy for our internal teams and clients. You will find ways to solve complex challenges that may involve creative, strategic, technical and analytical aspects. You must have experience in finding and applying data-driven insights to lead business and marketing strategy.
This is a 1 year contract position, with potential to transition into a permanent role depending on business needs.
Key responsibilities include:
Work directly with clients, team members and senior leadership to develop analytics strategy
Improve profitability and drive revenue through creating effective KPIs and optimization of metrics that affect them
Guide the development of key processes by supporting, prioritizing, defining, and gathering needs for the cross-functional projects; convert this data into business narratives for areas of development
Lead analytics on projects of varying sizes and complexity, including report automation, data visualization, tool implementation requirements gathering and documentation, split testing, and ad hoc analysis and data mining
Ensure the integrity of analytics data by ensuring policies around data governance and working with agency and client teams to provide tools and training
Drive strategy for customer acquisition and customer conversion by developing models, forecasts, and analyses that are based on previous activity and benchmark data
Interpret analytical findings and/or recommend an approach and solution(s) that are relative to the strategic objectives of the project, company, and stakeholder needs
Use advanced analytics techniques on large data sets for the purpose of delivering ad hoc analyses and insights; formulate analytics-enabled solutions in an online advertising environment
Facilitate and perform consistent and reliable data collection, utilizing primary and secondary research methods; perform analysis for testing, targeting, creative and offers
Creation of post campaign reporting and work with design teams to build engaging data visualization
REQUIRED SKILLS:
Undergraduate degree in social sciences, business, computer science, mathematics or related quantitative discipline
3-5 years analytical experience: strong presentation skills, flexible, adaptable, resourceful, assertive \& proactive, able to simplify and package complex ideas for presentation
Deep knowledge of digital, social and mobile marketing principles within the context of broader mass communications
Experience in using analytics to effectively drive digital strategy and business transformation
Keen ability to work within a team, with experience of project ownership/leadership
A strategic and analytical in approach to your work; thoughtful, goal-oriented
Experience with marketing attribution modeling
Demonstrated experience in requirements gathering and documentation for web analytics implementation including KPI development, tagging and report automation.
Intermediate level capabilities with SQL
Intermediate level capabilities with Adobe Analytics and/or Google Analytics
Familiarity with R and/or Python
Demonstrated ability to effectively maintain focus while working on multiple complex projects
Bonus Points for: Experience with Tableau
Proficiency with statistical analysis (regression models, cluster or factor analysis)
OUR PERKS:
Generous PTO policy
Comprehensive health and dental plans
Paid personal and sick days
Extra-long weekends over the summer
Birthday day off
Hybrid work model
Tuition reimbursement program
Unlimited access to LinkedIn Learning
Telecoms monthly allowance
RRSP company match
Referral bonus
Our hybrid work model:
TRACK's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home three days per week, with in-office attendance on Mondays and Wednesdays from our Toronto office.