Regional Marketing Executive, APAC & ME

WHAT YOU WILL BE DOING?

Assist Regional Managers to manage local markets in the planning and execution of markets’ annual marketing plans with the aim of building and strengthening the brand profile in APAC \& ME.

Provide comprehensive coordination and administrative support across regional marketing activities, including advertising, PR, events, social media, and digital campaigns.

Assist in local market execution, working closely with the Account Servicing team to ensure a timely and effective rollout of initiatives.

Manage marketing databases and reporting systems, ensuring accuracy and consistency in data tracking and performance analysis.

Handle sample logistics, including product loans, returns, and inventory documentation.

Compile and distribute media clippings and coverage reports for internal reference.

Support cross-functional communication, liaising with internal teams and external partners to facilitate smooth project execution.

Contribute presentation materials, meeting documentation, and campaign recaps.

Perform general clerical duties, including scheduling, filing, and vendor coordination.

Who we are:

Since 1975, TUMI has been creating world-class business, travel and performance luxury essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. The brand is sold globally in over 75 countries with approximately 2,000 points of sale.

Why you'll love working here:At TUMI, you’ll find a dynamic working environment, joining a community where each team member is empowered with an entrepreneurial spirit. Associates are respected as a vital part of the organization and recognized for their contributions. We believe in a workplace that gives every individual the opportunity to make an impact, and our ongoing commitment is to provide all the tools you need to succeed— guidance towards individual career growth, professional training and development initiatives, and a motivating, exciting environment— along with competitive salaries and comprehensive benefits programs.

What we value:* INNOVATIVE BY NATURE. SUSTAINABLE BY CHOICE. TUMI protects the things that matter most, the things you own and the planet you travel to see. Our planet is an astonishing place and we believe it’s our responsibility to preserve it for travelers of the future. By putting excellence and quality first, we ensure that every TUMI product has lifelong purpose, supported by our rigorous testing standards, exploration of recycled materials, and global repair network.

PARTNERS WE BELIEVE IN. Staying true to our values by helping take care of the most vulnerable among us aligns with our mission and is a core element of what we do. We focus on three main areas: promoting wellbeing; empowering vulnerable communities; and protecting the earth’s beautiful places. Each year we extend our philanthropic efforts to partners that help better the world. From supporting St. Jude Children’s Research Hospital fight to cure childhood cancer to Waves for Water who provides clean water to communities in need, we proudly stand by the profound changes they enact.

CULTURE \& INCLUSION. As an organization, we are committed to a diverse and vibrant culture, welcoming people from all walks of life. Our long-standing commitment to culture and inclusion empowers each of us to bring our authentic selves and unique differences to work every day.

The actual rate of pay offered depends on various factors, including qualifications for the position and relevant experience; as well as other legitimate, non-discriminatory business factors specific to the position or location.

Tumi is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.

YOU NEED TO BE...

Strong coordination and organizational skills with attention to detail.

A proactive mindset and genuine willingness to learn across different marketing disciplines.\

Excellent team spirit and communication skills; able to collaborate effectively with diverse stakeholders.

1–3 years of experience in marketing, administration, or related fields preferred.

Proficiency in Microsoft Office; familiarity with CRM or data platforms is a plus.

Fluent in English; Cantonese or Mandarin is an advantage.