This role focuses on enhancing an existing Shopify website to maximize user engagement and drive higher conversion rates. The successful candidate will conduct a comprehensive review of the current site, identify areas for improvement, and implement actionable changes aimed at increasing sales and sign-ups. The position requires a strong understanding of e-commerce best practices, user experience optimization, and proven expertise in Shopify development. There is potential for ongoing collaboration based on performance and results.
Deliverables
Audit the current Shopify website to identify usability and conversion bottlenecks
Propose and implement actionable enhancements to improve site performance and user experience
Optimize site layout, navigation, and checkout processes for increased conversions
Integrate conversion tracking and analytics tools to monitor improvements
Collaborate on A/B testing strategies and analyze results to inform further changes
Provide clear documentation of all changes and recommendations for future improvements
Requirements
Demonstrated experience in Shopify website development and conversion optimization
Strong knowledge of e-commerce UX/UI best practices
Proficiency in HTML, CSS, JavaScript, and Shopify Liquid
Experience with analytics platforms such as Google Analytics and Shopify reports
Ability to conduct A/B testing and interpret data-driven insights
Excellent problem-solving skills and attention to detail
Strong communication skills and ability to present actionable recommendations
Availability for potential follow-up work based on project outcomes
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