About Kathmandu…
Kathmandu is a leading global outdoor brand whose journey began in Aotearoa, New Zealand in 1987. We believe out there is where we thrive. It liberates, challenges, and inspires us. Our gear is built to empower, so more people can embrace adventure. It’s tested in New Zealand’s wildest conditions — because if it performs here, it can handle anywhere. As a proud certified B Corp, we prioritise people and planet in everything we do — out of respect for the natural world that inspires us. Our pioneering approach to sustainable innovation ensures every product is built to perform and made with a lighter impact on the environment.
We've been out there for almost 40 years living our best lives. Now you can too. Join us on our mission to improve the wellbeing of the world through the great outdoors.
About The Role Kathmandu is seeking an exceptional General Manager Marketing to lead the strategic direction and execution of our global marketing vision. This pivotal role will drive brand growth, relevance, and consumer engagement to fuel revenue and market share expansion worldwide.
As GM Marketing, you will be responsible for shaping and delivering a comprehensive marketing strategy that positions Kathmandu as a leading global brand. You will oversee Brand Marketing, Loyalty, Advertising, Social Media, Creative, Public Relations, and Communications, ensuring alignment with our purpose and values.
Key Responsibilities
Develop and execute clear, focused brand strategies to elevate Kathmandu’s global presence.
Champion a customer-first mindset across the organisation, influencing decisions at every level.
Drive cross-functional collaboration to deliver exceptional customer experiences.
Establish robust metrics and accountability frameworks to measure impact and ROI.
Lead cultural transformation initiatives, fostering a high-performance, values-driven team environment.
Essential Qualities
Inspirational leadership with a proven ability to develop and empower teams.
Strategic thinker with relentless focus on customer experience.
Strong business acumen and decision-making capability.
Exceptional communication and influencing skills.
Resilience, adaptability, and self-awareness in a dynamic environment.
Qualifications \& Experience
Tertiary qualifications in Marketing, Communications, or Digital.
Extensive experience in marketing strategy and customer experience transformation, ideally within retail.
International exposure across at least two regions.
Deep understanding of market trends and competitive landscapes.
Demonstrated success in leading large, diverse teams and delivering measurable business outcomes.
Diversity, Inclusion \& Belonging at KMD Brands
At KMD Brands, we believe that diversity makes us stronger. We’re committed to building an inclusive workplace where everyone feels valued, respected, and empowered to be themselves.
We celebrate the unique backgrounds, experiences, and perspectives of our people — across age, gender, identity, race, sexual orientation, ethnicity, and physical and mental ability. We know that when our team reflects the communities we serve, we create better outcomes for everyone.
We proudly acknowledge and pay respect to Tangata Whenua, the Indigenous Nations, First Peoples, and Custodians of the lands and waterways on which our brand head offices reside in Aotearoa New Zealand, Australia and the United States. Their enduring connection to land, waters, and culture continues to inspire and guide us.
APPLY HERE - Join us in shaping a workplace where everyone belongs.
Review of applications will begin immediately and will continue until the position is filled.