JOB TITLE: Sr. Product Marketing Manager
LOCATION: Hybrid in Seattle, WA or New York, NY preferred
DURATION: 6 months
PAY RANGE: $86-96/hour
Job Summary:
The WW Cross-Channel Marketing (XCM) team is looking for a talented product marketing manager who is customer obsessed, analytical, and has a passion for driving results. This position will lead the comprehensive go-to-market strategy for our client's physical owned and operated marketing channels. They will be responsible for assisting in defining the strategy for what is considered "high-quality, delightful, and on-brand for our customers and driving adoption through scalable GTM processes and mechanisms. A successful candidate will have excellent written and verbal communications skills, be analytically minded, as well as having an entrepreneurial spirit and ability to influence others.
Key job responsibilities:
You will develop, execute, and steward marketing initiatives with clear objectives, priorities, measurements, and deliverables.
You use your deep knowledge of our business objectives and understanding of relevant systems to invent, evolve, and simplify the end-to-end GTM process.
This requires building relationships with many category, marketing, and operations teams to understand their business needs and challenges, identifying barriers of going to market at scale, and building the strategies, processes, and tools to deliver a high-quality, delightful customer experience every time.
Solving big, ambiguous problems gets you up the in the morning.
Your core partners say you are the one who brings it all together and makes it happen.
You're known for your high judgment, negotiation skills, ability to influence, deep understanding of taking new launch products to market, and ability to lead.
A day in the life:
You work backwards from your end customers to understand what types of messages and campaigns should be prioritized in these channels, and you simplify the approval and communication workflows to increase speed to market with the highest quality making all the tough tradeoffs along the way.
You use data and listening tools to understand how customers respond to real-world marketing, and partner with your portfolio and product team members to continuously improve with each new campaign.
You will oversee the end-to-end campaign process and be responsible for delivering campaigns on-time.
You will also get to influence the process as we aim for continuous improvement.
Through documentation of process, you will get to leave a lasting mark on the business.
About The Team
As part of the global marketing organization, we sit at the intersection of all of our client's brand and retail marketing. Our mission is to help customers Client how our client can meet their needs and identify developing needs of our next generation of customers. All of this requires innovation in our systems and approach.
Basic Qualifications:
Bachelor's Degree
5+ years of experience in product or program management, product marketing or business development
Experience with end-to-end campaign management
Experience with feature delivery and tradeoffs of a product
Experience overseeing 2+ year rolling calendar strategy
Experience managing the creation of marketing playbooks
Experience owning go-to-market plans and delivering results that create customer and business value
Experience managing budget for multiple programs understanding and being able to communicate variance drivers
Experience commercializing limited time offering or consumer packaged goods products
Excellent written and verbal communication skills, with the ability to influence and collaborate across multiple partner and senior leadership teams
Preferred Qualifications
High attention to detail and solid organizational skills
Strong strategic aptitude; proven ability to build a product marketing strategy, define the experiment roadmap, and gain buy-in from stakeholders at all levels
Strong analytic and quantitative skills to develop, measure, and optimize marketing programs
Budget management
Writing marketing SOPs
IND123