Job Description
Reporting to the Country Manager Italy, the Marketing Manager will focus on preparing for the launch of Vertex medicines in cystic fibrosis. The Marketing Manager will develop and implement the product promotional marketing strategy for health care providers and Cystic Fibrosis Centers in Italy. This person will be responsible for working cross functionally to achieve launch readiness while managing against project timelines. Working within the Italian Leadership Team as a corporate leader.
The successful candidate will have an ability to thrive in an environment of rapid change; work effectively independently and within cross-functional teams; will be highly innovative and creative; and have a passion for science based brands that can dramatically improve patients' lives.
Key Responsibilities for this role include:
Plan strategically and execute the launch of Vertex medicines in close collaboration with global marketing team and marketing managers in the countries
Manage planning, development and approval of professional audience programs and materials in close collaboration with colleagues (Global Marketing, Medical Affairs, Regulatory)
Work with cross-functional partners to develop promotional programs and tactics to pull through the CF strategies per the Vertex medicines launch plan
Provide brand promotional strategy on key planning teams such as conventions, sales meetings, sales training
Manage multiple agency relationships to develop promotional deliverables for health care providers
Gain approval and ensure timely revisions for marketing materials through internal review process and ensure that all marketing activities are in compliance with regulatory and legal requirements
Work closely with Market access teams to ensure strategic alignment and execution
Establish strong working relationships with key thought leaders and assist with planning for thought leader activities including advisory boards and speaker training
Perform all company business in accordance with regulations and company policies and procedures. Demonstrate high ethical and professional standards with business contacts in order to maintain Vertex's excellent reputation within the medical and pharmaceutical community.
In close cooperation with Medical Affairs colleagues, support the development of medical educational events and training activities including materials
Provide input into overall Italian market research plan, developing objectives and stimuli to support research efforts. Provide marketing feedback to market research counterparts in a timely and efficient manner
Develop the Italian congress strategy and ensure successful execution of Vertex participation at medical congresses and advisory boards
Communicate effectively in oral and written fashion with affiliates to successfully distribute programs and materials for use in the countries
Manage budget for all assigned projects
Manage production, stocks and warehouse of marketing material and maintain inventory of promotional goods
Contribute to a number of other global marketing efforts including, but not limited to lifecycle management, global patient advocacy, and global brand development.
Minimum Requirements
A Bachelor's degree in marketing, business and/or a science discipline. An MBA is an asset, but not mandatory.
Relevant experience in the specialty pharmaceutical and/or biotech industries
Results oriented and excellent analytic, communication and collaboration skills.
Launch experience and orphan drug experience preferred
Demonstrated excellence in strategic \& tactical implementation and project planning
Entrepreneurial spirit and ability to develop creative solutions to complex problems
Proven ability to work effectively as part of highly matrixed, cross functional teams
Proven ability to meet deadlines on multiple projects
Proven ability to work with outside business partners and vendors
Strong understanding of the legal and regulatory environment
Ability to work independently and make decisions with occasional consultation from supervisor is critical
Willingness to travel nationally and internationally (up to 40%)
Residence in Rome but future mobility
fluency in English and Italian
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Flex Designation:
Hybrid-Eligible Or On-Site Eligible
Flex Eligibility Status:
In this Hybrid-Eligible role, you can choose to be designated as:
1. Hybrid : work remotely up to two days per week; or select
2. On-Site : work five days per week on-site with ad hoc flexibility.
Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time.
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Company Information
Vertex is a global biotechnology company that invests in scientific innovation.
Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com