Content Marketing Manager

About Us

We’re building an AI-powered platform that simplifies how people and businesses handle government documentation, visa processes.

Our goal? To make complex government tasks — from e-stamps to startup licenses — as easy as ordering a pizza online.

We’re not just another SaaS company. We’re a storytelling-driven movement that helps citizens, students, and entrepreneurs take control of their journeys — by educating them through content that informs, inspires, and empowers.

If you understand people’s fears, confusion, and frustrations about paperwork — and can turn them into stories that make people click, laugh, and trust — this role is for you.

What You’ll Do

You’ll lead how our brand communicates — creating content that builds trust, credibility, and curiosity.

Your core responsibilities:

Craft daily-life relatable video content around government documentation, visa processes, and business setup journeys.

Write Video educational explainers (e.g., “How to register a company in India in 3 steps” or “What no one tells you about e-stamps”).

Create review-style \& comparative content (e.g., “Which visa consultant is worth it?” “Private vs Govt services — who’s faster?”).

Script LinkedIn carousels, Instagram reels, YouTube shorts, and micro blogs — content that simplifies and humanizes our brand.

Research user psychology and pain points — and turn them into emotional hooks \& content ideas.

Develop content funnels that guide users from curiosity → clarity → conversion.

Collaborate with designers, editors, and product teams to bring content stories alive.

Track data and double down on formats that drive trust, engagement, and leads.

What We’re Looking For

You’re not just a marketer — you’re a teacher, storyteller, and psychologist rolled into one.

Must-haves:

Experience in Video content marketing, Viral Reels, storytelling, or growth roles (startup or creator-led brand preferred).

Proven ability to explain complex topics in simple, engaging, visual formats.

Deep understanding of attention psychology — how to hook, hold, and convert.

Excellent command over English writing \& content structure.

Familiarity with LinkedIn, Instagram, YouTube, and blogs as storytelling channels.

Analytical mindset — knows how to read data and optimize based on it.

Bonus if you:

Have worked in or around fintech, govtech, visa, or B2B service startups.

Been social media Influencer or known them

Can craft storytelling content similar to Jasmin Alic (emotional storytelling) or Nikhil Kamath (carousel storytelling).

Know how to use AI tools (like ChatGPT, Notion AI, etc.) to amplify productivity.

We’ll Love You If You

Can turn a “boring government process” into a viral LinkedIn carousel.

Think of stories before campaigns — and people before algorithms.

Believe in education-first marketing — not just clickbait.

Know how to blend logic + emotion + visuals to make people act.

Dream of building a brand that becomes the “India Simplified” of govtech.

Tools You’ll Use

Notion / ClickUp (planning \& scripting)

Canva / Figma (visual storytelling)

ChatGPT / Jasper / Copy.ai (for ideation \& writing support)

Google Sheets / Analytics (tracking performance)

Social platforms (LinkedIn, Instagram, YouTube)

Perks

Work directly with the founder — you’ll shape the brand voice from day one.

Freedom to experiment, create, and break the norm.

Build your personal brand while building ours.

Flexible working model (remote/hybrid).

Be part of a team building India’s most human-centered govtech platform.

How to Apply

Send us: info@digidocsindia.com

Your top 3 content samples (Reels, carousels, blogs, or newsletters).

1 short answer: “If you had to make a viral post about Driving License renewal — what would your hook be?”

Any side project or page you’ve grown.

We’re not hiring a content manager.

We’re hiring a mind that knows how to turn ordinary government services into extraordinary human stories.

Job Types: Full-time, Part-time, Internship, Freelance, Volunteer

Contract length: 6 months

Pay: Up to ₹50,000.00 per month

Expected hours: 30 per week

Benefits:

Commuter assistance

Flexible schedule

Application Question(s):

What type of content usually makes you stop scrolling — and why do you think it works?

How would you build trust with an audience that’s skeptical about government services or online documentation platforms?

If you had to simplify a “boring government process” (like PAN correction or e-stamp purchase), what’s your first step — story, script, or visuals? Why?

Explain a moment when you turned a complex or “dry” topic into engaging content. What was the outcome?

How do you identify what emotion to trigger (fear, curiosity, trust, pride, etc.) for a piece of content?

Work Location: In person