We have a core belief that our toxic, sedentary lifestyles are making humans, and the planet, sick. So, we’re on a mission to change it. To help us keep the mission on track we’re looking for a CRM Executive to drive the implementation and optimisation of Vivobarefoot’s global CRM marketing across email, SMS, referral and loyalty programs.
What you’ll be doing:
We’re looking for an energetic CRM Executive to help us deepen our relationships with our global community while championing CRM channel performance. You’ll join a high-performing CRM team, tasked with creating meaningful, long-term customer value through connected experiences – from personalised, data-led CRM campaigns to behavioural lifecycle communications, and our new loyalty program.
As a CRM Executive you will own the execution and optimisation of our CRM marketing strategy across email, SMS, refer a friend, and web touchpoints. You’ll be working with in-house experts in Lifecycle marketing, CX, CS, loyalty, brand, creative and eCommerce to generate our global newsletter calendar, product engaging content, data-led campaigns and ultimately contribute to our regenerative customer experience.
Campaign Planning \& Execution
Plan and execute CRM campaigns across channels email, SMS, and web, managing a global CRM calendar
Align campaigns with brand \& product marketing calendars (e.g. brand campaigns, community events, seasonal promotions, product launches, tech releases)
Project manage the creative process, with our in-house creative studio, to generate content for each CRM touchpoint: Email, SMS and Web, by leading creative briefings and timelines
Monitor campaign performance for continuous improvement, including the use of A/B testing
Attend campaign strategy meetings, working with cross-functional teams to devise CRM activation plans
Customer Data \& Segmentation
Use customer data (purchase history, browsing behaviour, demographics, preferences, zero-party data) to create detailed customer segments
Target customer segments with personalised offers, content and campaigns
Maintain CRM databases to ensure clean, accurate, and updated customer data
Collaborate with CRM team to derive insights from CRM data (like cohort behavioural analysis, campaign attribution funnels, customer lifetime value, churn risk, etc.)
Support the implementation and maintenance of CRM tools and platforms
Performance Analysis \& Reporting
Track key KPIs related to CRM channel engagement and CRM conversion rates
Analyse campaign performance and customer behaviour to continuously improve CRM campaigns
Prepare weekly and monthly reports to represent both qualitative and quantitative insights that are shared amongst business stakeholders
Collaboration with Other Teams
Collaborate with brand, product, design, ecommerce, merchandise and tech teams to align planned CRM campaigns
Drive value-add amongst CRM campaigns by connecting with Community teams, Retail store teams, Event teams, PR and Social teams to enrich CRM campaign content, planned and ad-hoc
Host weekly meetings with key stakeholders required to implement CRM campaigns, such as our in-house creative studio, brand managers and CRM team lead
Ensure CRM campaigns support the broader business goals (e.g., brand awareness, community growth, revenue growth)
ALL ABOUT YOU
2-3 years’ experience in CRM in a D2C e-commerce or retail brand.
Hands on experience with CRM/email marketing tools like Bloomreach, Salesforce, Ometria, Klaviyo
Experience with analytics tools such as Google Analytics, Looker Studio or Tableau, a plus
Proven experience of self-managing and implementing email \& SMS campaigns
Understanding of customer lifecycle stages and how to influence behaviour through messaging \& email content design
Confident applying customer segmentation, and tailoring personalised email \& SMS content
Proven proficiency in analysing campaign performance, and using data to optimise results; familiarity with A/B testing
Hands on experience with managing email marketing for multiple markets/languages, a plus (not mandatory)
Thrive in a fast-paced environment, comfortable to pivot and adapt plans in real time
Excited by Vivobarefoot’s mission and want your work to contribute to something bigger than commerce.