Job Summary
Oversee the Consumer Printer product category within the Product Marketing function to ensure business objectives and sales targets are achieved.
Drive marketing initiatives through market research, strategic planning, and successful new product launches.
Provide marketing support to regional sales companies, enabling them to meet their sales goals and growth objectives.
Key Responsibilities
Collaborate closely with regional sales teams to achieve revenue targets and business objectives.
Track and analyze sell-in, sell-out, and sell-through data to maintain a healthy sales and inventory balance.
Monitor market trends, competitor activities, and market share data to develop effective marketing strategies.
Conduct market research and translate consumer insights and technology trends into actionable business strategies.
Identify customer needs and behavior patterns to guide product positioning, influence product roadmaps, and target appropriate market segments.
Lead new product launches, including product and pricing strategies, product training, and end-user communication plans.
Plan and execute marketing initiatives with a strong focus on ROI.
Manage the full product lifecycle — from pre-launch to end-of-life — ensuring smooth transitions at every stage.
Develop and adjust pricing strategies based on internal performance data and external market dynamics.
Design and implement go-to-market strategies to support sales companies in achieving their targets.
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Wecruit Pte Ltd
EA License No. 20C0270