Digital Media Planner
WEX Inc.is seeking a strategic and results-oriented Media Planning Manager to join our Digital Media team. You will play a vital role in developing and managing comprehensive media plans for our Over The Road (OTR) Mobility product.
Responsibilities:
Assist in the development and activation of SEM \& programmatic and paid social digital media plans and campaign work for multiple lines of business.
Collaborate with internal stakeholders, to understand campaign KPIs and target audiences.
Incorporate digital media strategies across various channels aligned with overall marketing goals. (Experience buying: Display, Video, Audio, Native, CTV, \& DOOH is a plus)
Ensure all campaigns are serving in full and troubleshoot any delivery issues.
Generate monthly financial reports on campaign spending.
Monitor campaign tests, report on results and performance metrics.
Analyze campaign performance data and identify areas for optimization to maximize return on investment (ROI).
Stay abreast of the latest trends and innovations in the programmatic advertising landscape.
Qualifications:
Bachelor's degree in Marketing, Advertising, Communications, or a related field and solid experience in media planning and buying, with a strong focus on digital channels.
Experience with Google \& Bings Ads, Meta, LinkedIn, GA4, Looker Studio, G-Suite, DV360, The TradeDesk. GTM, Salesforce and media planning tools is a plus.
Experience with media billing, POs, IOs and media spend reporting is a plus.
Proven track record of developing and executing successful programmatic, SEM, and Social advertising campaigns.
In-depth knowledge of programmatic buying practices and DSPs (DV360 and/or The Trade Desk preferred).
Excellent analytical skills with the ability to interpret complex data and translate it into actionable insights.
Strong communication, presentation, and collaboration skills.
Ability to manage multiple priorities and deadlines in a fast-paced environment.
A passion for digital marketing and a commitment to continuous learning.
Join WEX Inc. and play a key role in driving the success of our diverse brand portfolio!