About Us
White Cup is a leading provider of CRM and Business Intelligence Software\-as\-a\-Service (SaaS) solutions purpose\-built for distribution companies. Our solutions empower distributors to increase revenue, drive margin, streamline operations, and deliver exceptional customer experiences. As we scale, delivering consistent, value\-driven customer experiences has become mission\-critical to our growth.
Role Summary
We’re hiring a Product Manager to own the product vision, align it with business goals, and represent the voice of the customer. You'll work closely with leadership, customers, sales, and our execution\-focused product analysts to define priorities and ensure we’re building the right features for the right users at the right time, always maintaining a commercial focus on projects and products that drive revenue growth.
This is a strategic, high\-leverage role ideal for someone with deep domain knowledge, strong product instincts, and a bias toward clarity and focus.
Responsibilities
Product Strategy \& Alignment (40%)
Define and evolve the product vision, positioning, and core workflows of White Cup CRM \+ BI that ensure the commercial success of our products
Be an expert on the problem to be solved, our solution, and the market
Set priorities based on customer value, business goals, and technical constraints
Maintain and communicate a roadmap for internal and external stakeholders
Work with product marketing to develop core positioning and plan impactful releases
Customer \& Stakeholder Engagement (30%)
Conduct user interviews and gather insights from sales, support, and customers
Translate customer feedback and market needs into clear product opportunities
Validate assumptions with real\-world use cases and feedback loops
Collaboration \& Oversight (30%)
Serve as the primary point of contact for the execution PMs
Review feature definitions, UX proposals, and release plans
Approve scope and direction for upcoming sprints and releases
Participate in periodic design reviews, sprint reviews, or UAT as needed
Qualifications
3\+ years of product management or product ownership experience in B2B software
Deep familiarity with CRM, BI, ERP, or similar systems used by industrial, distribution, or sales teams
Strong strategic thinking and prioritization skills
Excellent communicator, especially in distilling complex needs into focused product direction
Experience working with remote or hybrid teams and managing outsourced product contributors
Experience working on AI solutions tailored for business use
Comfortable with modern product tools like Aha, Jira, Figma, Office suite
Nice to Have
Domain expertise in industrial distribution or B2B sales workflows
Experience migrating legacy software products
Familiarity with SaaS growth metrics, user onboarding, or customer success
This role is central to ensuring that everything we build has a clear purpose, measurable value, and is tightly aligned with our users and business strategy.
If you care deeply about solving real problems in practical ways—we’d love to talk.